2023-09-08 10:42:36
A new poster designating certain items sold on the shelves will appear on Monday September 11 in the French stores of the Carrefour group. It was created to designate products for which manufacturers have practiced “shrinkflation”, indicates BFM Business. This involves reducing quantities without lowering the selling price.
Less product for a sometimes increasing price
This process is in fact equivalent to increasing the price per kilo or per liter without the least attentive consumers realizing the price change. The phenomenon weighs even more on customers’ wallets as certain manufacturers increase their prices in addition to reducing quantities. The poster developed by Carrefour was designed to clearly inform consumers about this type of inflation.
Orange in color, it will specify that “this product has seen its weight decrease and the price charged by our supplier increase”. On the small sign, the retail giant also wrote that it “is committed to renegotiating this price”. The term “shrinkflation” also appears on the poster announced by Alexandre Bompard, CEO of Carrefour. Bruno Le Maire recently denounced the “scam” that “shrinkflation” represents, according to him.
The Minister of the Economy announced that a bill would be presented next October with the aim of forcing manufacturers to indicate on packaging any possible reduction in product quantities. Carrefour specified that the posters would be placed in front of Dolce Gusto coffee pods, Lay’s crisps, bottles of Lipton Ice Tea and Amora mayonnaise.
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