2023-09-09 08:50:00
Grande distribution
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The Brazilian wholesale brand is arriving in France, in Aulnay-sous-Bois, through the Carrefour group, following having had to retreat in Drancy and Sevran in the face of the mobilization of the left and the unions.
At a time when barbecue is a political debate, you have to expect anything. And the case of Atacadão might prove delicate for the left. With its “cash and carry” concept, that is to say self-service wholesale sales, the Brazilian supermarket promises cut prices on everyday products. An offer that is necessarily difficult to attack when the bosses of large-scale distribution are reluctant to lower their prices. And while more than one in two people confess to skipping meals to cope with inflation, according to Ifop data published in June.
Supported by Carrefour through its Moroccan partner LabelVie according to a franchise model, the first opening is announced for the first half of 2024 in place of the current supermarket in Aulnay-sous-Bois (Seine-Saint-Denis). The operation will not be carried out without damage on a social level. After negotiations carried out at full speed this summer, the last round of which is scheduled for the 12th
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