Carolina Braedt: From Influencer to Businesswoman – An Inside Look at Her Personal and Professional Journey

2023-12-20 21:12:55

In this interview, he confesses that not everything is rosy in his life, as many think. One of her most controversial moments was, perhaps, when her marriage (which she publicly displayed during the more than ten years of relationship she had with a Peruvian model) was in the public eye due to a series of gossip of infidelity, a stage that passed between tweets, publications and ‘stories’ with thousands of views and comments.

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Today, focused on herself, the ‘influencer’ reflects on her growth in the digital world, the unconditional support of her community and the plans she has, dividing her dreams between Paris and Peru.

—Recently, you made your television debut with “The Great Chef: Famous.” How did the coordination for your participation in the culinary battles begin?

It was too crazy. I was in Paris, with my return flight still scheduled for the fortnight of November. They wrote to me on WhatsApp to tell me that they were looking for new people for EGCF and that they were interested in me being part. That was a Friday, and if he said yes, the recordings started on Monday. I thought: this is a unique opportunity! so I took a flight to Lima the next day. Sunday night I was here and on Monday we started recording.

—Did you have expectations with television?

My plan was to have fun. I had already seen the show and it looked difficult. At first, I doubted myself too much; So I said to myself, “Ok, this might be a disaster. Just go with the idea of ​​having fun and learning.” In the end, it was amazing.

—In the future, would you like to continue trying your luck on the small screen?

I don’t close the doors. If I do it, it would be something with an educational background, not so much on the gossip and showbiz side. Maybe in something news or informative. Who knows.

—Critic Javier Masías had an emotional farewell when you were eliminated.

I think they cut it a little, because I started screaming as soon as it started. The part that broke me the most was when he talked regarding my humility and closeness to people. That made me remember my parents and everything they have instilled in me since I was little. I think he got to see the real me.

—Just as there are people who empathize with you, there were also those who were displeased with your participation.

I think that on the one hand I connected more with many people who already followed me, and on the other hand there were also people who hated my voice, who felt heavy and wrote me off completely. But hey, that’s something that will always happen. I stay with what was demonstrated in those three chapters.

(Foto: Richard Hirano)

/ EDITORES FOTO > RICHARD HIRANO

Do negative comments affect you less now than when you started?

I started in 2014. Everyone was upset with my voice and had strong comments. I had a bad time. What I did was try to shape my voice so that it didn’t sound loud and adapt to what others wanted. I lowered the intensity of my emotions and stopped being euphoric, all to be accepted. Over time, that has changed; Now I am clear regarding how unique and strong I am. She let the negative comments go.

—Don’t you read them anymore?

No, obviously I read them. But I try to learn from constructive criticism; those that are not, I ignore. I have worked a lot with my psychologist and my ‘coaches’ to realize that what others judge is a mirror of themselves. As the phrase goes: “What John says regarding Peter speaks more regarding John than regarding Peter.”

—One of the stages in which you faced the most negative comments was when your separation with a well-known Peruvian model was made public. They had ten years together.

It was a strong load. It worked once morest me that from the beginning I tried to show a relationship that was too perfect everywhere. People even uploaded clips from my YouTube channel from many years ago. I lied to them and painted things pink, but I think it was also because I told those lies to myself. And of course, when everything blew up, people — rightly so — were like: “You’ve been telling me for ten years that your relationship is perfect and it ended overnight?”

—Do you think that, at that moment, your way of responding was not correct either? Would you have done it differently?

I didn’t handle it in a good way, at all. I did it out of frustration. I was ashamed to admit that I didn’t have the perfect relationship, so then everything fell on me. I accept that I acted like the typical naughty girl who wants to stick her tongue out at people. But I didn’t realize it until later, because I was carrying very deep pain.

“I am at a point in my life where I prefer to feel calm than to continue fighting for something that I do not have enough power to solve”

Carolina Braedt Influencer and businesswoman

—After that storm, you have focused on your content and also on your businesses. One of the most beloved is Rutina. How was the idea born?

It was born from having a nice place to take a photo while sharing a coffee, dessert or brunch. When we opened, I remember that this offer was not yet that strong in Lima, something that has now developed more. In October 2020, the opportunity to open the first location arose and there was a lot of fear, because it was a strong investment and the outlook due to the pandemic was still uncertain. But I think taking the risk was the best thing.

—These businesses are in the name of you and your ex-husband. What might you tell us regarding their current outlook?

The issue is being considered legally. At this moment, I am prioritizing my peace of mind and I am clear that perhaps in the agreement we reach I will not come out as the most beneficiary. But I’m at a point in my life where I’d rather feel calm than continue fighting for something I don’t have enough power to solve. I trust that destiny will be in charge of ordering things.

(Photo: Instagram / @fashaddicti)

—Do you think that in recent months Carolina has evolved drastically?

Yes. At the beginning, I had a lot of insecurities. Only over the years have I been able to stand on my two ‘little legs’ and understand that I can alone once morest whatever I set my mind to. Before I felt like I had to always have someone by my side, someone to support me in everything, because I didn’t have the confidence to do anything alone. Now, I have found the power within me. It took me a while, but I got to him.

—What projects do you have in mind for next year?

I have two big projects that fill me with excitement. In Paris, I am investing in properties to renovate and rent out. The other project is with my brother, Stephan, here in Peru. You will find out soon on my social networks. It excites me a lot. //

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