Hite Jinro announced on the 23rd that it had conducted environmental cleanup activities around Pyoseon Beach in Jeju.
The cleanup was held on the occasion of World Water Day (March 22). Hite Jinro Jeju branch employees participated and collected a total of 220kg of garbage from the Pyoseon Beach area. The collected garbage will be used as domestic beach waste collection data in the future.
Pyoseon Beach is also the companion beach of Hite Jinro. Hite Jinro has been developing a pet beach business since 2020. This year, we are planning various activities to mark the 4th year of business. In addition to cleaning activities once a quarter, consumer events and marine environment protection awareness campaigns are planned to promote Pyoseon Beach.
Inkyu Kim, CEO of Hite Jinro, said, “We will take the lead in creating a clean sea through various activities and campaigns.”
Meanwhile, the pet beach is an eco-friendly project promoted by the government with the intention that companies, organizations, and schools take care of specific beaches like their own pets to reduce marine debris.
Donga.com reporter Yoon Woo-yeol cloudancer@donga.com
