2023-07-10 14:07:33
The customer experience area has gained increasing prominence in the Brazilian job market. according to a report released by LinkedInsome of the rising professions for 2023 are related to this area, reflecting the growing demand for specialists in making customers happy with the solutions and products purchased.
According to the report, “Customer Experience Specialist” jobs are among the top 25 most promising careers for this year. This position involves creating and implementing strategies to improve the customer journey, ensuring that their expectations are met and exceeded. In addition, customer experience professionals are responsible for identifying opportunities for improvement, solving problems and ensuring customer loyalty.
The skills needed to work in this area include excellent communication skills, empathy, problem solving, analytical thinking and negotiation skills. It is essential to understand the needs and desires of customers, adapt to different situations and have a strategic vision to drive companies’ success through customer satisfaction.
“Today what I see in the market is a high demand with a scarce supply of professionals to fill this gap to meet the complex demands of experience in large companies. The big challenge is to gain experience in the area, a requirement for most vacancies. Therefore, my recommendation is to seek to carry out projects/initiatives within the company you are employed, such as experimentation on the subject or collaborating with small businesses to apply in practice the theory studied in the courses available in the market”, points out Gisele Paula, CEO Instituto Cliente Feliz, a company that provides consultancy and education programs for organizations and professionals.
Despite the growing demand for professionals specialized in customer experience, one of the challenges faced in Brazil is the lack of specific training in this area, which directly impacts the supply of good professionals to the job market.
For those interested in training, it is possible to find training opportunities in specialized institutions, such as courses, workshops and specific training, as is the case of the platform launched a few months ago by Instituto Cliente Feliz.
The training brings practical and theoretical knowledge necessary to meet the demands of the market and become a qualified professional in this area, as is the case of Customer Experience (CX) training it’s from Customer Success (CS) of the Plataforma Educa Cliente Feliz, an education division of the Instituto Cliente Feliz whose mission is to bring more training programs to the market.
Gisele Paula also states that “daily I receive messages from executives of large corporations to indicate professionals in the area who work both in the strategy and in the implementation/execution of CX in companies”.
The position of “Customer Experience Specialist” is among the most promising careers for 2023, which is no coincidence, it reflects the growing importance of the area that is looking for trained professionals who are still in the training process.
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