A pivotal moment has arrived. Canon has declared that the EOS-1D Mark III, introduced in January 2020, will be the final SLR in its lineup, signaling an end to the production and development of this camera type within the next few years.
The rising popularity of mirrorless cameras among photographers is not unexpected. Canon, along with other producers, is adapting to this market trend. Consequently, CEO Fujio Mitarai stated that the company will cease DSLR development and manufacturing within a few years.
Mirrorless Cameras in High Demand
The EOS-1D X Mark III, launched in early 2020, will be the last in this camera series, as noted in the Japanese newspaper Yomiuri Shimbun. Fujio Mitarai explained, “Market preferences are quickly changing toward mirrorless cameras. Thus, we are guiding our clientele toward these alternatives.”
This declaration doesn’t signify a complete SLR phase-out for Canon. The announcement solely encompasses the high-end EOS-1 series; the manufacturer will transition fully to mirrorless cameras within several years. Furthermore, substantial demand persists for more economical entry-level and mid-range SLRs. Canon maintains plans for these market segments.
Concerning the Mark III, its retirement is still distant. Cameras possess remarkably long lifespans, often lasting decades. Therefore, SLR enthusiasts can anticipate continued use for many years to come.