(Photo/Provided by Canon)
In recent years, camera brands have aggressively attacked the “mirrorless” market, and the consumer trend is clear. As the leader Canon once once more dropped a shocking bomb. The Japanese CEO revealed in an interview with the media that EOS-1D X Mark III will be the last flagship “SLR camera” .
Canon Executive Officer Fujio Mitarai Japan《Yomiuri Shimbun》Said that it will terminate the development and production of traditional SLR cameras in a few years, and name it as the “flagship model”. It also pointed out that the EOS-1 top-profile model that came out in 1989, and its last-generation flagship will be the EOS- released in 2020. 1D X Mark 3. Canon will vigorously promote mirrorless cameras.
According to the report, Canon only expects to discontinue production of its flagship SLR. Taking into account the overseas demand for entry-level and mid-range models, it plans to maintain R&D and production operations for the time being. At the same time, Mitarai Fujio also hinted that Canon will launch a higher-end model. Foreign media speculated that it might be EOS R1, but related details were not mentioned.
The difference between mirrorless and SLR cameras lies in the structure of the body. The former lacks a reflective lens to create a lighter body, and uses an electronic shutter to provide fast and quiet continuous shooting performance. Even Nikon Z9 has become the first in history to remove The mechanical shutter camera, but the SLR still retains some advantages, such as the optical viewfinder without any delay, and significantly better battery life.
Excluding Sony, which entered the mirrorless market earlier, the two major traditional camera brands Canon and Nikon, in recent years, most of the new body and lens products have been locked in mirrorless, and the update frequency of the SLR camp has slowed down significantly.
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