“Canmake” 8-color eyeshadow palette “Petit Palette Eyes”, which has become a hot topic for guerrilla sales, has also become a standard new color – WWD JAPAN

2023-06-21 01:02:29

“CANMAKE” added a new pink color “03 Mignonne Ribbon” to the eyeshadow palette “Petit Palette Eyes” (1078 yen each), which became a hot topic on SNS mainly on Twitter in late July. A total of 3 types will be released, including the soft pink beige “01 Plume Flower” and the reddish brown “02 ​​Bonheur Maron”. The product is scheduled to become standard around October.

“Petit Palette Eyes” is an 8-color eyeshadow palette with various textures and colors such as matte and pearl. Although it is a multi-color palette, it has a compact size and emphasizes “portableness”. Each color is embossed with clothing fabrics and knit patterns, and attention to detail.

“01 Plume Flower” and “02 Bonheur Marron” became a hot topic around March 2023 when they suddenly appeared in stores without any announcement from the “Canmake” official website. On Twitter, there were voices such as “I went to a nearby variety shop but I mightn’t buy it” and “I was surprised because I didn’t know the information”, and it was called a “phantom eye palette”.

On the same day, a limited number of pink lavender color “P05 Pale Lilac” (638 yen), which contains blue polarized pearls that create a sense of transparency, will be sold from the standard product “Cream Cheek (Pearl Type)”. In addition, 5 deep colors inspired by the earth are also available from the nail polish “Colorful Nails” (396 yen each). The color lineup includes two colors, reddish brown and mustard brown, which are scheduled to become standard from October, and three colors, khaki, moss green, and dark brown, which are available in limited quantities.


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