2023-05-21 12:07:36
CANNES, France, March 12, 2019 /PRNewswire/ – Campari, the official partner of the Cannes International Film Festival, hosted its Discover Red event in the heart of Cannes’ La Croisette promenade, with a Alex Reed list that also included Charles Melton, Luke Evans and Alessandra Ambrosio.
This year was Campari, the legendary Milanese red aperitif, once more at the 76th edition of the world famous Cannes International Film Festival as an official partner and acted as the host of his Discover-Red -Event at which Charles Melton, Luke Evans und Alessandra Ambrosio participated.
In every phase of Discover Red Guests were invited to experience a series of unforgettable creations from Michelin two-star chef Christian Sinicropi and Camparino in Galleria head bartender Tommaso Cecca, each an idol in their respective fields, making the night brighter than expected . Held at the Martinez Hotel, the event inspired guests with a night that brought Campari’s long heritage to life in cinema.
Guests were immersed in a multi-sensory, four-course culinary experience handpicked by two icons of bar culture and gastronomy. Executive chef Christian Sinicropi used his unlimited skills as a two-star Michelin chef to craft each course to perfection, paired with Campari cocktails mixed by Tommaso Cecca, Camparino’s head bartender at Galleria, which offers legendary service in Milan and is an icon of the aperitif par excellence.
As guests arrived for dinner, what appeared to be an ordinary table was transformed into a stunning display inspired by the red carpet at the Cannes International Film Festival, the Cannes Riviera, the power of the imagination and Campari’s place at the heart of cocktail culture. The four courses each began with an iconic Campari cocktail that inspired an unforgettable dish and stimulated the senses while guests were guided through the evening by a narrator accompanying the audiovisual presentation.
Julka Villa, Head of Global Marketing der Campari Groupcomments: “As this is our second year as Official Partner of the Cannes International Film Festival, it was the aim of Discover Redto create an evening that brings together the icons of Campari and cinema, each inspiring the unforgettable. Inspired by the intended appeal of the Cannes International Film Festival, our event went beyond the ordinary to achieve the level of elevated experience that people have come to expect from both Campari and the Festival. To achieve this, every moment of Discover Red captured the unique relationship between Campari, cinema and the film festival and let the guests immerse themselves in this world with all their senses. The night was another great example of Campari going beyond what was expected.”
Cocktails were served throughout the evening Camparino Served in Galleria, which offers the legendary service of the historic Milan bar in the Galleria Vittorio Emanuele II. The symbol of the aperitif par excellence, Camparino brings to Cannes its close link with Milan, the birthplace of Campari, and the artistic and cultural context of the 20th century.
The Camparino team served guests a selection of iconic Campari cocktails including the Negroni, Campari Spritz and Negroni Sbagliato. Alongside these classic cocktails, the Camparino team served the Red Carpet – Cannes Edition: a fresh and salty cocktail inspired by the Cannes Riviera.
Please follow Campari’s social media channels @campariofficial for more information.
#CampariCinema #Cannes2023 #FestivalDeCannes #EnjoyResponsibly
EDITORIAL NOTES
CANNES INTERNATIONAL FILM FESTIVAL INFORMATION
An event that brings together the world’s filmmakers through an official competition and International Film Market, the Cannes International Film Festival, with its highly media-oriented aspect, is one of the first annual international events contributing to the global impact of cinema.
INFORMATION ABOUT CAMPARI
Campari, the legendary, unforgettable Italian red spirit, represents the heart of some of the most famous cocktails in the world. Campari was founded in Milan in 1860 by Gaspare Campari and pioneered by his son Davide, who created something so special and revolutionary that his secret recipe has not changed since then. The unique and multi-layered taste of the intensely red Camparis is the result of an infusion of herbs, aromatic plants and fruits in alcohol and water. Campari is not only unique and distinctive, but also extremely versatile, opening up limitless and unexpected possibilities. A source of passionate inspiration since its creation by the creative genius of its founders, artists from different fields and the best bartenders in the world, Campari stimulates the use of your instincts to unleash your passions and inspire limitless creations.
INFORMATION ABOUT THE CAMPARI GROUP
Campari Group is a major player in the global spirits industry with a portfolio of over 50 premium and super premium brands covering global, regional and local priorities. Global priorities, the Group’s main focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey and Grand Marnier. Founded in 1860, the group is now the sixth largest player in the premium spirits industry. The brand has a global distribution reach and is traded in over 190 countries around the world. It holds leading positions in Europe and North, Central and South America. The growth strategy of the Campari Group aims to combine organic growth through strong brand building and external growth through selective acquisitions of brands and companies. The Campari Group is headquartered in Milan, Italy, has 22 plants worldwide and has its own sales network in 22 countries. The Campari Group employs around 4,000 people. The shares of parent company Davide Campari-Milano NV (Archyde.com: CPRI.MI) (Bloomberg: CPR IM) have been listed on the Italian Stock Exchange since 2001. For more information, see: http://www.camparigroup.com/en. Please enjoy our brands responsibly.
INFORMATION ABOUT CAMPARINO
Camparino in the Gallery is the legendary bar opened in 1915 by Davide Campari in Milan’s Galleria Vittorio Emanuele II. The bar opened opposite Caffè Campari, the business opened in 1867 by Gaspare Campari – Davide’s father and creator of the bitter liqueur. The bar was an instant hit with Milanese, becoming synonymous with the city’s aperitivo tradition and celebrating its 100th anniversary in 2015. After a renovation project, the bar reopened to the public in the fall of 2019, with a renewed identity and a food and drink offering designed to cement its status as one of the most influential establishments in the world for lovers of bar culture and gastronomic innovation.
Questions & contact:
https://www.camparigroup.com/en/page/contact-us; Harriett Osborne,
campari@hkstrategies.com,
+447854338623
1684694319
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