2023-09-04 16:29:21
O smartphone Infinix NOTE 10 Pro reached the Brazilian market by the company Positive Technology. The company brought to the country Infinix, a brand of the global Transsin Holding, considered the third largest cell phone manufacturer in the world. In order to announce the arrival of the new smartphone model, the communication strategy used was to carry out an influence marketing campaign, which aimed to make the item known. It also highlighted its qualities, as well as the authority of the brands in the matter.
For this, the Influency.mean influencer marketing company, was responsible for carrying out the actions of the partners Positive Technology e Infinix Mobile. The first national launch involved the hiring of 32 influencers from three segments: lifestyle, technology and gamer.
“Traditional is not always humanized. The presentation of products has a commercial tone, which may not convey confidence to people who are not familiar with a particular brand or product,” he explains. Rodrigo Azevedo, CEO of Influency.me.
About the campaign
To make the new smartphone model known to as many people as possible, the lifestyle influencers presented the brand to their followers in a relaxed way. It was also necessary to prove the quality of the device and, here, technology influencers entered.
“People interested in buying might get social proof of trust through the reviews and ratings made by technology influencers on their channels. They are people already known and with credibility validating the new product, which was essential for the campaign”, says the CEO of Influency.me.
As the device also has specific settings for those who like to play on their smartphone and need more processing, gamer niche influencers were able to share this news with their audience. “Using this trigger, we hired big names in the gamer niche, who tested the cell phone with several games and proved the high processing capacity offered”, evaluates Azevedo.
campaign results
The campaign had full support from the Influency.me team, from planning, choosing and aligning with influencers, managing partnerships to accounting for results.
More than 100 contents were shared by the hired influencers. With a considerable increase in the number of accesses to the device’s sales website, the accesses led to the depletion of the smartphone’s stock. The campaign was suspended until the device was replaced.
For Rivelino Gama, Business Director, “Influency.me’s vision of performance was a differentiator. Their negotiation with influencers is very good, in addition to the team’s involvement in understanding the demand and helping the client to solve all problems”, says the executive.
About Infinix
Created in 2013, Infinix is a global premium smartphone brand owned by Transsion Holdings, mobility solutions company, portable accessories and electronics. It is headquartered in the city of Shenzhen, shares traded on the Shanghai Stock Exchange and is considered the third largest in the world in mobile devices and also the sixth in smartphone manufacturing. Infinix is licensed in Brazil by Positivo Tecnologia to develop, manufacture and market smartphones of the brand in the country. Infinix’s product portfolio is available in over 40 countries, primarily in Africa, the Middle East, Asia, Latin America and Eastern Europe. For more information, visit the site global or loja on-line exclusive in Brazil. Visit brand profiles on Facebook, Instagram e TikTok.
About Influence.me
Launched in 2018, the Influency.me is a specialist in Influencer Marketing. Through a proprietary methodology called IMAP – High Performance Influencer Marketing.
With its software, it gathers data from more than 1 million profiles of digital influencers – through search engine, a mechanism that aims to find the right influencer for each action, as well as campaign workflow, monitoring and reporting. In addition, it offers the option full service in which a team with expertise takes care of the entire strategy.
In the last three years, the company has grown by around 208%, ending 2022 with revenues of more than BRL 9 million. With the purpose of creating real connections between brands and people, it offers free courses at Academia Influency.me and rich content in order to stimulate the development of digital influence in the country.
1693902336
#Campaign #influencers #zeroes #stock #cell #phone
