• Production of the Cadillac Celestiq is assured for the first 12 to 18 months.
• Demand for the model already exceeds production capacity.
• The Celestiq will be assembled by hand and no more than two units per day will be manufactured.
• The price of the model will fluctuate around $300,000.
Production of the Cadillac Celestiq is slowly starting and full capacity should be reached by the same date next year. The brand’s new flagship car will be hand-assembled and will sell for around $300,000. Cadillac is aiming for a new niche with this vehicle, which represents an interesting bet.
It looks like the company is on its way to winning this one. In fact, according to the most recent information circulating, demand far exceeds the company’s expectations, as well as its production capacity.
What allows us to come to this conclusion is that just recently, the engineer responsible for the Celestiq, Tony Roma, was the guest of the weekly podcast held by the people of the Autoline site. The main interested party took the opportunity to reveal some relevant details regarding the development and production of the model. He confirmed that demand was exceeding company forecasts. So much so that for the first 12 to 18 months of production, everything is reserved.
“The number of people interested in a model is more than we can build in the first year or the first 18 months,” he told Autoline. Obviously, everything must be put into perspective, because the production of the Celestiq has nothing to do with that of a model that is built in series. Although no figures have been confirmed, Tony Roma hinted that the company would produce no more than two units per day. The number of 400 copies has been advanced for the first year of manufacture.
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Still, at a price of $300,000, before selecting custom options, it’s still a bargain for Cadillac. It will, however, be interesting to see what the demand will be once the initial lure has passed. With this kind of vehicle, it can melt quickly once the first customers have shown up.
The process of buying the car will be unique, it should be emphasized. Dealerships will connect the prospective owner with a concierge who will coordinate communication with a designer, who will give each car built the exact look its buyer desires. In other words, there will not be two identical copies due to the impressive number of customization options that will be accessible. Production will take place at GM’s Global Technical Center in Warren, Michigan. The team responsible for bringing the models to life will work on no more than six units at a time.
The Cadillac Celestiq will take advantage of General Motors’ Ultium platform and will enjoy a configuration with two electric motors providing an estimated total power of 600 horsepower and 640 lb-ft of torque. This should allow a 0-97 km/h time of 3.8 seconds.