2023-10-20 18:31:28
Cadena 3 Argentina reaffirmed its unbeatable leadership, both in Córdoba and throughout the country. The results of the latest measurement by Kantar Ibope Media, released on Friday, October 19, have once once more confirmed its position of notable preference among all radio stations. Once once more, it has consolidated its Share at an impressive 45.6% (total audience Monday to Sunday, all times, AM+FM).
The data produced by the Kantar Ibope Media measurement made it clear that Cadena 3, along with La Popu and Heat, continue to be the majority choice of listeners in Córdoba. The three radio stations together firmly maintain the leadership.
The programming of these three radio stations has been successfully renewed and expanded, consolidating a phenomenon following several decades. In that sense, the latest measurements showed that the 10 most listened to programs on Córdoba radio are from the Gran Cadena Federal, while, within the 20 programs with the most audience, 17 belong to the Cadena 3 group.
At the forefront on the continent
In addition to the measurement in the city of Córdoba, Cadena 3 entered the exclusive top 10 of the most listened to radio stations in Latin America this year, as announced by the prestigious company Triton, whose streaming measurements have become the industry standard to evaluate audio consumption data on digital platforms.
Thus, the Gran Cadena Federal continues to be the most relevant medium in Córdoba as it has for many years, but it has also extended its reach throughout the Argentine territory and earned a privileged space in the region.
Cadena 3’s three radio stations are now present in more than 480 Argentine cities and towns, connecting the entire country with an offer of programs that attract a diverse audience by age, socioeconomic level and place of residence.
The project to expand affiliated radio stations throughout the country confirms Cadena 3’s ability to unite more and more Argentines through information, entertainment and content adapted to all tastes.
Content generators
Cadena 3 stands out as one of the largest generators of radio content in Argentina and Latin America. With top-level productions and in accordance with the needs of its varied audience.
The World Cup allowed unparalleled coverage to be deployed in Qatar, with 12 special envoys to the Arab country to give listeners an exclusive vision of one of the most important events in the world.
In addition, during the last year, special envoys from Cadena 3 opened their microphones to narrate the war in Ukraine, the new security policies in El Salvador and the recovery of Medellín following the drug predominance. They also had coverage with journalists who traveled especially the elections in Spain, the social protests in France and the creation of three new Argentine cardinals in the Vatican and the migratory crisis on the island of Lampedusa, in Italy.
In sports, it also included Cadena 3’s presence at the Women’s Soccer World Cup in New Zealand and the Rugby World Cup in France.
In addition, traditional coverage always demanded by listeners, such as Summer Operation, Winter Operation, Dakar, agro-industrial fairs, popular music festivals and many other relevant events, continue to be a central part of the content offering.
Measurements in a challenging context
It is important to highlight that these measurements in the city of Córdoba were carried out in a context that was not conducive to making records, in an electoral period strongly marked by the candidates’ messages and with the audience’s interest altered by the campaign.
Cadena 3 has also relied on digital metrics, such as Triton, a global leader in services and technology in the field of podcasts and digital audio that operates in more than 80 countries and measures listening via streaming in real time, which places Cadena 3 within the top 10 stations in Latin America.
Another fact that reveals the intensity of Cadena 3’s relationship with its audiences is the constant growth in interaction through its messenger, which adds several million contacts a year.
The latest measurements confirm the global trend in which the radio continues to be the channel most used by the public to be informed and entertained due to the permanence of its high activation, now enhanced by digital media that allows listening at any time and from anywhere.
“After years of pandemic that altered everyone’s lives, the return to normality involved the recovery of cultural habits in Argentina, where radio has always been an essential element. The Gran Cadena Federal continues to stand out as the number one station in audience and the largest content generator in Argentina,” said Guillermo Chialvo, director of Cadena 3, who was proud that these stations, aimed at different audiences, are “flagships accessible from any place and device.”
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