The Central American Bank for Economic Integration (CABEI), with the support of the Government of Germany through KfW and the European Union, have formalized two collaboration agreements with the Impact Hub San Salvador, within the framework of the DINAMICA II Initiative.
The agreements, which total non-refundable technical assistance of $214,882, have as their main objective the support of micro, small and medium-sized businesses (MSMEs), as well as entrepreneurs and startups.
The funds will be allocated to various areas, including the development of technological prototypes, the improvement of sales and marketing strategies, and the legal and operational formalization of companies, in order to improve their positioning in the market and accelerate their growth through of the adoption of digital technologies.
The funds will also be used to expand the capabilities of two digital platforms developed by the Impact Hub, designed to meet the specific needs of MSMEs and entrepreneurs in the country, thus facilitating greater reach and effectiveness in their business operations.
These platforms are: AVENTU, which is a platform developed with the purpose of supporting the digitalization of MSMEs in the tourism sector, and Impacto Latam, which allows entrepreneurs to access quality training content, on basic entrepreneurship topics at a low cost.
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