BYD will bring new sub-brands to Europe

2024-02-20 14:57:10

There can never be too many Chinese cars.

Premium minivan Denza D9

Source: BYD

If you haven’t yet become completely confused in the world of Chinese cars, now is your chance. BYD will present models of the luxury sub-brands Denza and Yangwang at the Geneva Motor Show 2024.

Denza was founded back in 2010 as a joint venture between BYD and Mercedes-Benz. Since then, however, the Germans have reduced their stake in the company to 10%. The brand itself has extremely regional fame. In 2023, Denza sales amounted to 127,840 vehicles. By the standards of Chinese brands – crumbs.

Denza will bring to Geneva the all-electric mid-size crossover N7 and the large minivan D9 – a competitor to the Mercedes-Benz V-Class, Lexus LM and Volvo EM90. The start of European sales of the brand is planned for this year.

The Yangwang U8 super SUV not only drives, but also swims

Source: autohome.com.cn

Another BYD sub-brand is the super-luxury Yangweng. The wallets of the Geneva public will be touched by the luxury SUV U8, which even in China costs regarding $150 thousand.

What is this kind of money for? Well, the creators claim that U8 naturally knows how to swim and is trained to turn around in a tank.

We’ll see.

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