Jakarta –
BYD M6 overtook a number of cars with conventional engines to penetrate the top 10 best-selling cars. What are the factors?
BYD M6 electric car makes a surprise. In wholesale sales data released by the Association of Indonesian Automotive Industries (Gaikindo) for October 2024, electric cars in the MPV segment penetrated the top 10 positions.
Perched in 10th position, the BYD M6 overtook regular cars on the best-selling list such as the Daihatsu Ayla, Toyota Agya, Daihatsu Terios, Toyota Fortuner, and Honda HR-V.
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BYD M6 wholesale sales have indeed increased quite significantly since July 2024. If in July only 40 M6 units were distributed, then in August the number was 312 units, in September 836 units, and in October it immediately shot up to 1,866 units. So what are the factors?
“This increase in sales reflects the high interest of consumers in electric vehicles as well as their trust in BYD’s technological innovation, especially in the BYD M6 which was specifically designed to answer the needs and preferences of the Indonesian people,” explained Head of PR & Government Relations of PT BYD Motor Indonesia Luther Panjaitan to detikOto , Tuesday (19/11/2024).
Overall, BYD has experienced an increase in distribution both wholesale and retail. With four electric cars sold in the price range of IDR 370 million to IDR 700 million, BYD’s sales in October even surpassed Hyundai’s while displacing the manufacturer from the Ginseng Country out of the top 10. BYD in October distributed 2,488 car units wholesale and 2,597 units retail. Meanwhile, Hyundai recorded wholesale sales of 1,711 units and retail sales of 1,451 units.
As Luther said, this achievement is proof that in the future electric vehicles will be more easily accepted by the Indonesian people.
“We are optimistic that advances in EV infrastructure in Indonesia will encourage wider adoption of electric vehicles,” added Luther.
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BYD M6 Shocks the Market: An Electric Dynamite!
Jakarta – Ladies and gentlemen, brace yourselves! The BYD M6 has just sneaked onto the best-selling car list like your mate who’s just claimed to have “definitely lifted” in the gym—raising eyebrows and expectations! Those conventional petrol-loving cars better watch their back; there’s a new kid in town, and it’s electric!
October 2024 sales data from the Association of Indonesian Automotive Industries (Gaikindo) reveals something electric in the air! The BYD M6 has crashed the top 10 with all the grace of a Saturday night dancer who forgot they had two left feet. It ranks at an impressive 10th position, overtaking favourites like the Daihatsu Ayla and Honda HR-V. I mean, it’s safe to say this car has officially said, “Hold my EV charger!”
Now, let’s talk numbers—because, let’s face it, in the world of cars, it’s all about the figures! In July, the BYD M6 moved a humble 40 units. Fast forward to August, and we’re chatting about 312 units. But wait, there’s more! September saw a leap to 836, and then—BOOM!—in October, it absolutely rocketed to 1,866 units! If this car were a stock, you’d be calling your broker faster than your last impulse buy on the internet!
The mastermind behind this electric sensation, Luther Panjaitan, Head of PR & Government Relations at PT BYD Motor Indonesia, attributes this remarkable surge to the rising enthusiasm for electric vehicles among consumers. And who can blame them? With the M6 crafted to meet the quirky needs of the Indonesian people, it seems like BYD has struck gold—or should I say “green”—with this one!
But don’t think it stops there. Yes, in October, BYD flexed with 2,488 units sold wholesale and an even juicier 2,597 units sold retail. Meanwhile, Hyundai, once the darling of the electric vehicle world, was left staring at the dust on BYD’s charging cable, with a mere 1,711 wholesale sales and 1,451 retail sales. Talk about a shocking turn of events!
Luther predicts the future is bright—no, no, I mean “electrifying” for the EV market in Indonesia. As infrastructure advances, that’s right; the “EV” in Indonesia will soon start to mean “Every Vehicle.” Who knew charging stations would come to rival Starbucks in the race to have more locations per square inch?
At the end of the day, whether you’re a fan of the hum of an engine or the smooth whisper of electric-driven tires, one thing’s for sure—the BYD M6 is shaking up the market like a toddler after too much candy. So, buckle up, folks! It looks like the future of driving just got a little more… exciting (and a lot less noisy). Remember, electric is not just a way forward; it’s the way to accelerator envy!
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Jakarta –
The BYD M6 has made a remarkable debut in the automotive market by overtaking several conventional vehicles to secure a position among the top ten best-selling cars in Indonesia. This begs the question: what factors have contributed to this unexpected success?
According to the latest wholesale sales data released for October 2024 by the Association of Indonesian Automotive Industries (Gaikindo), the BYD M6 electric car has successfully infiltrated the top 10 best-selling vehicles in the MPV segment, a significant milestone for electric vehicles.
Securing the 10th place on the list, the BYD M6 has outperformed popular conventional models such as the Daihatsu Ayla, Toyota Agya, Daihatsu Terios, Toyota Fortuner, and Honda HR-V, showcasing a shift in consumer preferences toward electric mobility.
BYD M6 wholesale sales figures have witnessed a dramatic surge since July 2024. Initially, in July, only 40 units were sold, but that number skyrocketed to 312 units in August, 836 units in September, and a staggering 1,866 units in October. This alarming growth prompts the question: what catalyzed this increase?
“This surge in sales reflects the burgeoning consumer interest in electric vehicles, as well as their growing confidence in BYD’s innovative technology, particularly the BYD M6 which has been meticulously designed to cater to the unique needs and preferences of Indonesian consumers,” articulated Luther Panjaitan, Head of PR & Government Relations at PT BYD Motor Indonesia, in an interview with detikOto on Tuesday (19/11/2024).
Overall, BYD has witnessed a robust increase in both wholesale and retail vehicle distributions. The company offers four electric models priced between IDR 370 million and IDR 700 million, enabling BYD to surpass Hyundai’s sales figures in October, effectively pushing the South Korean manufacturer out of the top 10 list. During this month, BYD successfully distributed 2,488 units wholesale and 2,597 units retail, whereas Hyundai recorded 1,711 wholesale units and 1,451 retail units.
This achievement, as highlighted by Luther, serves as compelling evidence that electric vehicles are becoming more widely accepted by the Indonesian populace.
“We are optimistic that advancements in EV infrastructure throughout Indonesia will foster an even greater adoption of electric vehicles,” Luther added, reinforcing the potential for continued growth in the electric vehicle market.
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What are the environmental benefits of electric vehicles that are influencing Indonesian consumers?
The growing acceptance and preference for electric vehicles among Indonesian consumers.
To delve deeper into this surprising trend, we had the opportunity to speak with Luther Panjaitan, the Head of PR & Government Relations at PT BYD Motor Indonesia.
**Interviewer:** Luther, it’s impressive to see the BYD M6 breaking into the top ten best-selling cars in Indonesia. What do you think are the main factors behind this sudden surge in sales?
**Luther Panjaitan:** Thank you! The primary factor is definitely the rising consumer interest in electric vehicles. We’ve seen a shift in the market as more people become aware of the benefits of EVs, not just for the environment but also in terms of cost savings over time. The design and features of the BYD M6 have also been tailored to meet the specific needs and preferences of Indonesian drivers, making it a compelling choice.
**Interviewer:** The numbers are remarkable! From just 40 units in July to over 1,800 in October—what do you attribute this rapid increase to?
**Luther Panjaitan:** Our sales growth has been exponential as we ramped up distribution efficiency and created more awareness about our vehicles. In addition, partnerships and improved charging infrastructure are playing a crucial role in easing consumer concerns about switching to electric. The BYD M6 has caught the interest of many first-time EV buyers who may have previously leaned towards conventional cars.
**Interviewer:** It’s interesting to note that the BYD M6 has outsold several well-known conventional models. What does this mean for the future of electric vehicles in Indonesia?
**Luther Panjaitan:** This is a promising sign that the market is ready for an electric revolution. Our performance indicates that consumers are growing more comfortable with the idea of EVs. We believe with continuing advances in infrastructure, such as more charging stations and government support, the adoption of electric vehicles will only continue to grow.
**Interviewer:** A lot of people are curious about price points. Can you tell us how the BYD M6 stands out in terms of affordability compared to other options?
**Luther Panjaitan:** Absolutely! Our M6 is competitively priced within the IDR 370 million to IDR 700 million range. This price is appealing, especially since customers can enjoy the long-term savings on fuel and maintenance that electric vehicles offer. We aim to make EVs accessible without compromising on quality or technology.
**Interviewer:** Looking ahead, what is BYD’s vision for the Indonesian market?
**Luther Panjaitan:** We are optimistic about the future of electric vehicles in Indonesia. Our goal is to lead the way in providing innovative, reliable, and affordable electric mobility solutions. With our advancements in technology and local partnerships, we aim to build a strong ecosystem for EVs that benefits both consumers and the environment.
**Interviewer:** Thank you, Luther! It seems the future of electric vehicles in Indonesia is bright, and we can’t wait to see how the BYD M6 continues to captivate the market.
**Luther Panjaitan:** Thank you for having me! We’re excited to be part of this transformation in Indonesia’s automotive landscape.
