BWT Alpine F1 launches new touring car designed by Philippe Starck

2024-09-03 14:45:59

Image source: Alps

On the occasion of last weekend’s Italian Grand Prix at Monza, the BWT Alpine F1 Team “unveiled” a new touring car designed by French designer Philippe Starck.

The structure was built by the German company Schuler Fahrzeugbau and will be used in Formula One races held in Europe. If the designer was in Italy this weekend and communicated about his creation this weekend, the team has been using the new touring car since the Belgian Grand Prix.

With this new mobile living space three floorsthe team pays attention to detail and helps develop its brand image. Always fun to welcome partners, VIPs, media and also provide good working conditions for employees.

Specifically, the exterior structure consists of a steel frame covered with Alpine blue mirrored glass panels. Inside, Philippe Starck uses noble and natural materials, polished and textured stainless steel, Warm wood and bark elements and leather Create an ambience inspired by nature.

To highlight the RV, the team brought in its driver Pierre Gasly You can check out a brief guided tour in the video below.

“The new motorhome forms part of the company’s ambitious growth plans and will help the team unlock added value through luxury hospitality packages and Grand Prix weekend experiences.” Stability explained. 「它的設計之所以成為可能,要歸功於投資者集團(Otro Capital、RedBird Capital Partners 和Maximum Effort Investments)的支持以及他們最近投資(2023 年6 月)的股權,並進行了再投資以資助該project. “

As a reminder, Otro Capital, RedBird Capital Partners and Maximum Effort Investments (Ryan Reynolds, among others) own 24% of Alpine Racing Ltd.

Philippe Starck (Image: Alpine F1)

Image source: Alpine F1

Image source: Alpine F1

Image source: Alpine F1

Image source: Alpine F1

Image source: Alpine F1

Image source: Alpine F1

Image source: Alpine F1

Image source: Alpine F1

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