Buy 1,000 won of kimbap and visit the “profitable” cafeteria… Surviving in the era of high prices

2024-04-22 18:28:00

“Salt water consumption” due to rising food prices

It takes 40 minutes to buy 1,000 won of kimbap, and we compare cafeterias on the site to save on desserts like coffee, which are expensive. “We will continue to reduce food costs by stacking 3 high schools. »

▲ Ingredients for kimbap at the “1000 won kimbap” store in Jungnang-gu, Seoul. Reporter Kang Dong-yong A restaurant in Jungnang-gu, Seoul, on the 22nd. As lunch time approaches, a long line of people including nearby office workers, housewives and elderly people s is formed. Some people came from places more than an hour away, such as Gwangjin-gun or Uijeongbu, Gyeonggi-do. As the number of customers has increased recently, the restaurant has reduced the kimbap purchase limit per person from 10 to 5. The reason why so many customers flock here is the extraordinary price of “1,000 won per row of kimbap (in depending on the packaging). »

Mr. Shin (32), an office worker who visited the restaurant, said, “Even though the price is cheap, it has all the necessary ingredients, including pickled radishes, fish cakes, ham, eggs and carrots. » “Compared to other gimbap restaurants that cost 3,000 to 4,000 won, there is no shortage.” Kim Hee-yeon (50), who came here from Ttareungi 40 minutes away, said: “I’m glad there is a restaurant like this when prices are going up like crazy.” » Lee Seong (65), who has been running this restaurant since 2019, five years ago, said, “I opened this store to share with people in need,” and added, “When I started my business, a bag of seaweed, the main ingredient (for 100 pieces) was 7,500 won, but now it costs 1. “It increased by regarding 5,000 won to 2,500 won, but I have no plans to increase the price of kimbap,” he said. increase in the price of meals at the Gwanghwamun Post Office cafeteria in Jongno-gu. Reporter Kang Dong-yong As prices of fruits and vegetables, such as “golden apples”, as well as processed foods and restaurant meals continue to soar, more and more people are reducing the cost of their food and drink. Indeed, in a situation where there is no significant change in income, the only expense that can be reduced, excluding fixed costs such as loan interest, monthly rent and various utility bills public, are food expenditure. Additionally, the cost of food itself has skyrocketed. According to the Organization for Economic Cooperation and Development (OECD), the inflation rate for domestic food and beverages was 6.95% in February, already exceeding the OECD average (5.32%).

Not only do they pack lunches, but there are long lines at restaurants that only cost 1,000 won gimbap, they look for restaurants that lower their prices saying, “We’re going back to prices 3 years ago years” and they do not hesitate to eat in the cafeterias of other people’s companies that offer good value for money. That’s why there are more of them.

At lunchtime, office worker Gomo (45) compares prices and menus with his colleagues in the cafeteria information community “Bapful.com” and finds nearby cafeterias. I decide where to go based on various reviews such as “I don’t think there is anywhere as good as this place” and “It’s a shame it’s full even at 12:30”. ▲ 22, office. workers from neighboring companies opened a cafeteria in the basement of the Federation of Korean Industries Hall in Yeouido, Yeongdeungpo-gu. It’s crowded. Reporter Kang Dong-yong Recently, Mr. Go, who alternates between the Catholic Center and the cafeteria of the Seoul Fire and Disaster Prevention Center, laughed and said, “Lunch outside costs 12,000 won , but the cafeteria costs half the price, 5,500 won. In fact, when the Seoul Shinmun visited four cafeterias where you can get a meal for less than 6,000 won, 7 out of 10 restaurant patrons were foreigners. Mr. Joo (32), whom I met at the Federation of Korean Industries cafeteria, which costs 5,500 won per lunch, the cheapest in the Yeouido area, said, “In the past, I might have lunch without having to travel. I wait a long time, but these days I have to wait 10-15 minutes to get in. Another office worker living in Mapo-gu said, “Nowadays, even if you want to have a drink with friends, you end up going to a store that promotes cheap snacks because “the prices have declined.”

Some people bring frozen lunch boxes or cut back on spending on coffee and other desserts. Choi Ji-eun (26), an office worker, said, “I heat up a frozen lunch box worth 8,900 won regarding 2-3 times a week and eat it,” and added : “It has become natural to drink coffee capsules from the company coffee in a personal cup instead of going to a cafe. Lee Eun-hee, professor of consumer studies at Inha University, said: “Expectations for an improvement in the economic situation are lower due not only to high inflation, but also high prices oil, high interest rates and high exchange rates. » added: “The trend of trying to save money on food where costs can be reduced will continue for the time being. »

Journalists Kang Dong-yong and Kim Ju-yeon

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