2023-07-01 18:55:12
Published on 01/07/2023 20:55
Video length: 3 mins.
France 2 Article written by M.Damoy, J.Poissonnier, H.Pozzo, J.Weyl, K.Douti, N.El Abid, O.Darmostoupe, L.Michel – France 2
France Televisions
The French are more and more fond of burgers. Although still far from American consumption, they defend themselves with their own weapons and recipes.
Adopted by France, the hamburger is now eaten with French sauce. The consumer can now see it at first glance. “There is cheese dripping, meat coming out, we see a lot more French gastronomy“, judges a local resident. At Big Fernand, we highlight French elegance. The main ingredient of the recipe is cheese.”We have the raclette fondue, or the tomme“, specifies Axel de Logivière, manager of a restaurant in the chain. These are burgers prepared on demand. Only the price is different from a classic burger. “For a burger, we had it for 15 euros, which is not cheap“, notes a customer.
Reproduce the American universe
High-end sandwiches are the new strategy of brands, such as Blend, which relies on a unique steak. The bread is also made by a better worker in France, but the service remains as in the “dinners” Americans. The success is undeniable.
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