‘Burger King’ pins Ratchada, opens ‘Flagship Store’, the first and largest in Thailand
After ambushing plans and construction for the last 1 year Burger (Thailand) Co., Ltd. Krerk opened the service “Burger King” The first flagship store And the largest in Thailand on an area of 400 square meters or 1 rai in prime area residential area. Next to Ratchadapisek Road Opposite the Criminal Court
Thanawat Damnernthong General Manager of Burger (Thailand) Co., Ltd. said that this branch opened on December 6, 2022. Still using the most investment due to self-operation and is a standalone format, open 24 hours a day.
It is also the second branch in the world designed with a touch of modern American style. With more than 20 parking spaces, it is also the first branch to install a solar roof. to convert solar energy into electrical energy Help save electricity in the shop. While the interior of the store will be a completely new concept. Accommodates 60 people who come to use the service.
for the specialty of the Ratchada branch Thanawat Chee Pao has 3 highlights: 1. Delivery Locker When the customer comes in, they can order from the menu and the order will be sent to the kitchen. It can increase the accuracy of ordering products. and supports rider groups and rider services as well
2. New flame grill It is an innovation used as the first branch in Asia. Let customers experience the premium and see the process of grilling meat with flames and 3. The beverage dispenser is a new design. As for other services, there will be a drive-thru, a charging point for all electric cars, charging for 15 minutes.
“We will bring this new design. Change the look of the original branch as well. In order to be modern, get along with the trends and lifestyles of consumers that have changed in the digital age. From now on, we have orders via delivery 30%, dine-in 30%, take-out 30% and drive-thru 10%,” Tanawat explained.
along with emphasizing that another specialty of the Ratchada branch Burger King offers 3 special set menus King’s Selection Available only at this branch and the branch at Siam Paragon are:
1. Burger hips, BBQ fried chicken, bacon, cheese, fried chicken, full of words. Perfectly cut with cheese Add crunchiness with crispy bacon and fried shallots at a price of 249 baht per set.
2.Double rodeo, bacon cheese, premium imported beef from Australia, 2 layers, grilled over an open flame With cheese to add mildness and crispy bacon with fried onions Enjoy every bite with a price of 339 baht per set.
3. Double Steakhouse King Enjoy premium Australian imported beef, 2 layers, grilled with an open flame. Cut with melted cheese and crispy bacon and fried onions Perfectly delicious, priced at 329 baht per set, served with a set consisting of 1 burger, french fries and a regular-sized drink (16 ounces).
Current Burger King There are 123 branches at the end of 2022 (including Ratchada that has opened and Hat Yai that will open on December 23).
In 2023, it aims to expand 10 more branches in Bangkok, Samut Prakan, Nonthaburi, Pathum Thani and tourist cities. Get the country open and tourists will come in. Especially China that is expected to arrive early next year.
