Bumble’s Future with Lidiane Jones: A New Era for the Feminist Dating App in 2024

2023-11-08 12:51:40

November 8, 2023 Today at 1:50 p.m.

“I believe in the potential of Bumble today more than ever,” says its founder, Whitney Wolfe Herd, as she passes the torch to the current CEO of Slack, Lidiane Jones.

Double surprise this week within the dating application that aims to be feminist, Bumble; surprise which hardly pleased the market. While the founder, Whitney Wolfe Herdannounced Monday that he was leaving the general management for the presidency in favor of Lidiane Jonesthe company reported downwardly revised quarterly forecasts on Tuesday.

Bumble is facing the competition from its rival Match Groupwhich notably launched subscription plans and new features on Tinder and Hinge.

272-278

millions of dollars

From now on, Bumble expects quarterly turnover of between 272 and 278 million dollars, once morest the 286 million expected so far by analysts.

Added to this, we insist, is the pressure linked to inflation and the crisis in the Middle East, which should be worth a million dollars in the 4th quarter. From now on, the company expects quarterly turnover between 272 and 278 million dollars, once morest the 286 million anticipated.

A departure in question

Nevertheless, what has weighed more on the action, it is the announcement of the departure of the founder. “We view Whitney’s departure as a short- to medium-term headwind for business operations and as a negative for overall company morale,” analysts said, noting that this is the second major departure this year. year, following that of President Tariq Shaukat.

Whitney Wolfe Herd, who at 34 is the world’s youngest female billionaire, created Bumble in 2014 following an acrimonious departure from Match Group, which she co-founded. Under his leadership, Bumble raised more than $2 billion through a Initial Public Offering in 2021, riding the momentum of internet dating services during the pandemic.

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However, today, analysts consider that it “failed to realize your vision to create a broader platform for women, beyond friendship meetings and professional networking”. A challenge for Lidiane Jones.

Whitney Wolf Herd calls Lidiane Jones a woman who is “pragmatic and practical, insightful, passionate, creative, kind and curious.”

Story of passion

Holder of a bachelor’s degree in computer science from the University of Michigan, Lidiane Jones is portrayed as a person hungry for technological knowledge and a born leader.

His professional journey began at Microsoft. For 13 years, she will be responsible for the development of various products.

In 2015, she left Bill Gates’ group to become vice-president of Sonos, which she quickly left to manage Salesforce. In 2022, she will become executive vice-president of the group, followed last January by executive management the Slack.

Whitney Wolf Herd is full of praise for Lidiane Jones. She describes it as ideal replacement, of a woman who is “pragmatic and practical, insightful, passionate, creative, kind and curious”.

As for Salesforce, following investing more than $28 billion in Slack at the end of 2020, it sees in less than a year, its CEO and his replacement leave the ship.

Lidiane Jones’ mission will be to provide a new perspective to Bumble, as she did when she took over as CEO of Slack. In an interview with Wall Street Journalshe already mentions her intention tofurther integrate AI in Bumble’s products and to promote “equitable, healthy and positive relationships”.

The profile

Born in 1979 in Sao Paulo, Brazil Her first experience with computers came from a school competition which at the age of 13 opened the doors to a programming course. Graduated in computer science from the University of Michigan In 2002, following an internship at Apple , she joined Microsoft In 2015, she became vice-president of the Cloud department of Salesforce In 2022, she took over as executive vice-president of the group In January 2023, she succeeded Steward Butterfield at the head of Slack (a Salesforce group company) On January 2 2024, she will become CEO of Bumble
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