Healthcare tourism is a new tourism trend in Vietnam, blooming after a long time being affected by the epidemic. Thua Thien-Hue is assessed to have enough potential to develop this trend.
The local tourism industry has determined that this will be a factor that makes a difference and class for Hue tourism in 2023.
The VNA reporter conducted a series of articles on healthcare tourism in Thua Thien-Hue to affirm its own strengths as well as the process of building and creating a brand for this particular tourism product.
Lesson 1: Competitive strength
Blessed with many advantages of natural landscapes and outstanding medical development, Thua Thien-Hue has enough potential to compete and develop a spearhead healthcare tourism model, especially for local tourism.
According to a report by the Institute of Global Health, wellness tourism is gradually becoming the choice of tourists to lead a healthy, relaxing life, close to nature, experience and balance emotions… In 2022, the revenue from this type of tourism is estimated at 919 billion USD, accounting for 18% of the share of the world tourism market.
Healthcare tourism is not exactly medical tourism because the purpose of the trip is to help tourists have a rest and relax both physically and mentally.
Wellness tourism programs usually do not include many travel activities, visit tourist destinations, but are designed with physical, psychological or spiritual activities to enhance the health of tourists, renew the body.
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In Vietnam, this type of tourism is quite new, has just begun to develop in the past few years and is evaluated as appropriate and has the potential to develop because our country possesses many natural landscapesuitable tourist destination.
Thua Thien-Hue is one of the localities focusing on developing this special type of tourism, next to Hanoi, Quang Ninh, Quang Nam, and Binh Thuan.
Heaven and earth benefits
At the 2022 Hue Tourism Forum, Deputy Director General of the National Administration of Tourism Nguyen Le Phuc said that Thua Thien-Hue has full potential for development. health care tourism.
Besides the complex of Hue Monuments, a system of temples and beautiful natural landscapes, there are 7 sources of hot mineral water. Two of them have been exploited, forming resorts to serve the health care needs of visitors.
Skin treatment and care is one of the needs chosen by many customers at the International and On-Demand Treatment Center. (Photo: Mai Trang/VNA)Many experts and business owners consider that Hue Ancient Capital has most of the elements to build tourism products combined with health care. Spring system hot mineral suitable hydrotherapy modalities. Meanwhile, the system of hills and forests is suitable for health training activities and physical and sports activities that can be taken advantage of from the strength of the local marine ecosystem.
To be able to experience these activities, visitors to Hue can stay at high-class resorts and hotels built in a peaceful space on the hillside, along the Perfume River or stretching on the beaches. .
At Laguna Lăng Cô, Vedana Lagoon Resort and Spa, Lang Co Beach, Pilgrimage Village…, visitors are free to enjoy a peaceful space, mingle with nature, and relieve stress.
Or returning to the inner city of Hue, visitors have the opportunity to experience traditional oriental medicine examination and treatment services at Spatel D’Annam hotel or high-class spa services at Azerai La Residence, Silk Path Grand hotels. , Melia Vinpearl.
Thua Thien-Hue is known for its medical strength on the map of the country. That has been proven by the local results of COVID-19 prevention and control over the years. This place is also a land for development of Eastern and Western medicine with a rich and diverse system of medicinal plants; A long-standing traditional medicine background with modern infrastructure and medical equipment at Hue Central Hospital, Hue University Hospital of Medicine and Pharmacy…
The International and On-Demand Treatment Center of Hue Central Hospital has built a system of facilities, relatively complete regulations related to medical examination and treatment for foreign subjects, which is of a very specific nature. Breakthrough and pioneer the medical tourism model.
Director of the Department of Tourism of Thua Thien-Hue province Nguyen Van Phuc said that the province has a lot of potential to welcome the influx of resort guests to recover, a trend that is emerging after 2 years of the whole world being affected by the epidemic. COVID-19.
The local tourism industry is focusing on promoting these advantages to attract tourists and calling on investors to research and build tourism projects; in which, there is a segment of health care services following really classy models to create a different brand for customers Hue.
Mining problem
As a fairly new model, taking advantage of strengths and effectively implementing healthcare tourism is a difficult problem for Vietnam in general and Thua Thien-Hue in particular. Deputy General Director of the General Department of Tourism Nguyen Le Phuc frankly admitted that healthcare tourism products in Vietnam are not really attractive to domestic and international tourists.
Experiential activities are not rich and diverse; Tourism products are poor, quality is not high, service skills are not professional. Moreover, the number of service businesses and travel businesses participating in the exploitation of health care tourism is not much.
Attention and investment in facilities as well as promotion and market development for this product line have not been implemented effectively and methodically. Therefore, provinces and cities have not yet built up quality tourism products, creating brands for businesses, localities and the country even though this is a “fertile” market share for the tourism industry, especially in the current situation. Currently.
Resolution No. 54-NQ/TW of the Politburo on construction and development of Thua Thien – Hue province to 2030, with a vision to 2045 identifies tourism as a key economic sector. The tourism industry wants to create a brand mark that needs to bring the best enjoyment to visitors. In particular, the two main core orientation factors are “difference” and “class.”
Thua Thien-Hue determines that healthcare tourism will play a role in creating an image and brand for the local tourism industry.
According to Standing Vice Chairman of the People’s Committee of Thua Thien-Hue province Nguyen Thanh Binh, the province has assigned the Department of Tourism to build and soon have a project to develop healthcare tourism to deploy scientifically. , in the right direction in the near future.
“We have opened seminars, invited experts to comment to build this project in the most effective way; on the basis of connecting potential strengths, by mechanisms and policies of the State and the synchronous participation of enterprises. The province will create conditions and encourage the development of ecosystems in the field of healthcare tourism; focus on reviewing infrastructure including healthcare and tourism service facilities. In particular, the locality focuses on training and fostering human resources to bring the best service quality and experience to tourists when coming to Thua Thien-Hue”, said Mr. Nguyen Thanh Binh, Standing Vice Chairman of the Committee. Provincial people share.
The scheme will soon define a specific healthcare tourism development model. In particular, the project has a systematic and scientific connection from the government to establishments, businesses and people to create worthy potential for the development of healthcare tourism.
If the potential is well exploited and synchronously implemented, this will be a “push” to create a highlight, affirming the position of Thua Thien-Hue tourism industry on the map of the country and region.
Welcome to read lesson 2: Creating many high-class health tourism products for Hue ancient capital tourism./.
Mai Trang (VNA/Vietnam+)