A Half-Million Euros for Extras: Bugatti Takes Customization to an Extreme
Owning a Bugatti is a dream for many, but the truth is, these hypercars are more than just extravagant rides; they are rolling masterpieces that go way beyond just four wheels and an engine. Here’s an example: buyers can easily spend around half a million euros on additional features! That’s enough to buy a pretty impressive Ferrari 12Cilindri (starting price: 435,000 euros) or Lamborghini Revuelto (from 502,108 euros). Depending where you live, that could even be enough to buy a house.
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Image: Bugatti Automobiles S.A.S
Beyond the Price Tag: Unique Orders for Bugatti
And when we talk about unique, we’re not just talking about paint colors. Contemporary Bugatti clients have access to a level of customization that’s on another level.
The brand recently displayed just how outrageous these special requests can be with the newest edition of the Bugatti Mistral. Though it’s not just a special edition, it’s a truly unique, one-of-a-kind creation born from a request by a particular enthusiast.
The story behind the Mistral is almost as impressive as the car itself. The idea didn’t even come from Bugatti. It came from a supercar aficionado who reached out to the company with a pretty daring proposition: break the record for the fastest open-top car. The collector envisioned more than just that, though. They wanted a unique iteration, something exclusive. Bugatti was intrigued, rejecting the original idea of a series or limited edition, opting instead to craft a one-off masterpiece for the collector directly.
Naturally, the resulting hypercarof course showcases the iconic orange and black — the colors synonymous with Bugatti’s record-breaking heritage.
For good measue: this isn’t some newcomer to the Bugatti world.
What are some examples of the bespoke customization Bugatti offers in its Sur Mesure program?
## A Half-Million Euros for Extras: Bugatti Takes Customization to an Extreme
**(Intro Music)
Host:** Welcome back to “Drive Time”! Today, we’re diving deep into the world of bespoke luxury, where half a million euros can be spent on extras. Joining us is automotive journalist, Sarah Jones, who has been following this trend closely. Sarah, thanks for being here.
**Sarah:** Thanks for having me!
**Host:** Let’s talk Bugatti. These are cars that already command seven-figure price tags. Why is the company now pushing for even more customization?
**Sarah:** Bugatti has always catered to a very exclusive clientele who want something truly unique. With the launch of their “Sur Mesure” program [[1](https://www.cnet.com/roadshow/news/bugatti-sur-mesure-bespoke-chiron-pur-sport-grand-prix/)], they’re taking it to a whole new level. Think of it as haute couture for hypercars. They’re offering personalized paint jobs, bespoke interior materials, even custom badging and engine components.
**Host:** Half a million euros for extras! That’s a significant chunk of change. What are some examples of what Bugatti owners are requesting?
**Sarah:** It’s astonishing. We’re talking about things like hand-stitched leather interiors with unique patterns, custom-designed carbon fiber components, and even matching luggage sets. One client, for example, requested a paint job that took 18 months to complete, with intricate details inspired by a ladybug.
**Host:** That’s incredible! So, it’s not just about the car itself; it’s about creating a complete experience.
**Sarah:** Absolutely. Bugatti understands that their clients aren’t just buying a car; they’re acquiring a piece of automotive art tailored to their individual tastes and desires.
**Host:** Fascinating stuff, Sarah. It seems like the sky’s the limit when it comes to Bugatti customization. Thanks so much for sharing your insights.
**Sarah:** It was my pleasure!
**(Outro Music)**