BTS ranked first in June boy group brand reputation

Bulletproof Boy Scouts. Photo｜Big Hit Music

Group BTS (BTS) topped the boy group brand reputation in June 2022.

The Korea Corporate Reputation Research Institute measured the participation index, media index, communication index, and community index for boy group brands through consumer behavior analysis of 65,651,158 boy group brand big data measured from May 11 to June 11. .

As a result, the top 30 boy group brand reputation rankings in June 2022 are BTS, Seventeen, EXO, Big Bang, NCT, Monsta X, Astro, The Boyz, Tomorrow by Together, BTOB, Super Junior, SHINee, Winner, Stray Kids, Treasure. , GOT7, NU’EST, VIXX, 2PM, Wanna One, ATEEZ, N-Hyphen, Cypher, SF9, TNX, P-Nation, Infinite, Golden Child, Highlight, and Pentagon were analyzed in that order.

The first place BTS brand was analyzed with a brand reputation index of 11,581,981 with a participation index of 1,228,068, a media index of 3,114,881, a communication index of 3,357,302, a community index of 3,881,730.

Compared to the brand reputation index of 11,573,221 in May, it increased by 0.08%.

The second place Seventeen brand was analyzed with a brand reputation index of 5,823,248, with a participation index of 660,409, a media index of 2,262,947, a communication index of 998,064, and a community index of 1,901,829. Compared to the brand reputation index of 2,377,989 in May, it increased by 144.88%.

The 3rd place EXO brand was analyzed with a brand reputation index of 2,916,453 with a participation index of 102,476, a media index of 651,833, a communication index of 554,119, and a community index of 1,608,024. Compared with the brand reputation index of 2,109,586 in May, it increased by 38.25%.

The fourth-place Big Bang brand was analyzed with a brand reputation index of 2,698,449 as the participation index 178,169 media index 840,610 communication index 566,408 community index 1,113,263.

Compared with the brand reputation index of 5,004,703 in May, it decreased by 46.08%.

The 5th place NCT brand was analyzed with a brand reputation index of 2,663,252, with a participation index of 137,343, a media index of 714,473, a communication index of 417,861, and a community index of 1,393,575. Compared to the brand reputation index of 2,570,840 in May, it increased by 3.59%.

Meanwhile, BTS made a comeback with their new album ‘Proof’ on the 10th.

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