BRYDEN pi has proudly established itself as the pioneering brand in the region to embark on an exciting collaboration with Universal Studios, prominently featuring beloved characters from the iconic Despicable Me film series.
Through this significant partnership, Café Barista and Bryden pi have introduced a revamped Hot Chocolate offering, transforming it into an exclusive product that is sure to delight consumers.
“Designed to captivate hot chocolate enthusiasts of all ages, each delectable flavor provides a rich, satisfying experience that’s perfect for any occasion, ensuring it is completely 100% caffeine-free. The collaboration with Universal Studios adds an exhilarating new dimension to this product launch, granting customers the unique opportunity to indulge in Café Barista’s premium hot chocolate while enjoying a playful, family-friendly twist,” a release from Café Barista emphasized.
Speaking at the engaging launch event held at the Bryden pi head office, managing director Barry Tangwell expressed, “This partnership with Universal Studios has truly set a new standard for creativity and innovation, as Bryden pi emerges as the first local company—perhaps even the first in the region—to engage directly with a global licensor. Here at Bryden pi, we’ve fostered an environment where ideas can flourish like a lively bunch of minions experiencing a sugar rush. Each unsuccessful idea is not merely a setback but rather a stepping stone that encourages our teams to embrace risks, think expansively, and innovate without restraint.”
He also acknowledged the remarkable contributions of the all-female team that spearheaded discussions with Universal Studios, stating, “This groundbreaking partnership was brought to fruition by a talented team of visionary women — Kristin, Wendy, Alex, Zaira, Christina, Mindy, Samantha, Kavita, Lisa Marie, and Cherise — whose unwavering dedication, creativity, and collaboration made this venture possible. Their combined talents and determination embody the innovative and excellent spirit of Bryden pi.”
Consumer Division director Marc Pontifex remarked, “Today marks a significant milestone in our journey, achieved through the dedication of our extraordinary team and the unwavering support of our partners, who shared our vision of making Café Barista Minions Hot Chocolate a global brand. To our diligent staff—from the creative minds behind our designs to the dedicated logistics and warehouse teams—your passion and commitment have been invaluable, and we hope our hot chocolate brings warmth and joy to your lives, just as your encouragement has inspired us to reach this moment.”
Division manager Wendy Mahabir emphasized, “For us, Café Barista Minions Hot Chocolate transcends the notion of a simple warm beverage; it symbolizes our mission to nurture connections and create treasured moments with loved ones. In today’s fast-paced world, we often overlook the simple pleasure of sharing time together over a comforting cup of hot chocolate. With this launch, our aim is to inspire those meaningful moments of connection—whether it’s sharing laughter with family, catching up with friends, or simply relishing a cozy evening in.”
According to communications specialist Alex Hospedales, the journey to bring Minions Café Barista Hot Chocolate to fruition stands as a powerful testament to the strength of commitment and collaboration, showcasing what can be achieved when passionate individuals come together.
**Interview with Barry Tangwell, Managing Director of Bryden pi**
**Interviewer:** Barry, thank you for joining us today. Congratulations on the exciting partnership with Universal Studios! Can you share what inspired Bryden pi to collaborate with such a well-known global brand?
**Barry Tangwell:** Thank you for having me! Our team at Bryden pi constantly seeks innovative ways to engage our customers, and partnering with Universal Studios was a natural fit for us. The Despicable Me characters resonate with both kids and adults, bringing a sense of fun and nostalgia. We wanted to create a product that not only delivers a great taste but also evokes joy, making our hot chocolate a delightful experience for everyone.
**Interviewer:** The revamped Hot Chocolate sounds amazing! How does it differ from your previous offerings?
**Barry Tangwell:** We’ve taken our hot chocolate to the next level by infusing it with flavors that appeal broadly, while ensuring that it remains 100% caffeine-free. Each flavor is crafted to offer a rich and satisfying experience, perfect for any occasion. This collaboration allows us to bring a playful twist to our premium product, making it as enjoyable to serve as it is to consume.
**Interviewer:** You mentioned the contributions of an all-female team in bringing this partnership to life. Can you elaborate on their role in this process?
**Barry Tangwell:** Absolutely! I am immensely proud of our team. They handled every aspect of the discussions with Universal Studios, from the initial outreach to final negotiations. Their dedication and innovative spirit made this partnership possible. This truly showcases the talent and capability within our team, paving the way for more groundbreaking initiatives in the future.
**Interviewer:** It sounds like this partnership is a milestone for Bryden pi. What do you hope to achieve moving forward with this collaboration?
**Barry Tangwell:** We hope to not only delight our existing customers but also attract new ones who may be drawn in by the Universal Studios branding. Our goal is to set a new standard for creativity and innovation within the region. We want to inspire others in the industry to think outside the box and take creative risks. Ultimately, we hope this partnership opens doors for more exciting collaborations in the future.
**Interviewer:** Thank you, Barry! It’s clear that this partnership is set to make a significant impact. We look forward to seeing how it unfolds!
**Barry Tangwell:** Thank you! We appreciate your support and hope everyone enjoys our new Hot Chocolate as much as we enjoyed bringing it to life.