2024-07-18 15:06:06
Bluebank believes that the new macro scenario – in which the state exits the debt placement business to cover its deficit – will force banks to turn to the private sector and consumer banking.
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Although this movement has already begun, the fact is that the digital bank founded by Juan Bruchu and Pablo Sánchez has already begun to go down the road of corporate verticalization. So, a month ago, they launched Brubank Empresas, which will focus on small and medium-sized enterprises, an area they say is severely neglected by traditional banking.
Go hand in hand little by little, Bruchou talks regarding the products they will start using and what to expect and their expectations in what is always a challenging domestic situation.
“We are not just a digital bank, we are a technology company focused on providing agile, simple services and all the products you need. Cordoba is the most important place following the province of Buenos Aires. The There are 600,000 small and medium-sized enterprises in the country, and the attention of banks is not good. We want to provide these companies and enterprises with the best experience and we have already started opening accounts in Córdoba, “he pointed out.
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José Busaniche: What was their reception like?
Juan Bruchou: We launched it a month ago and already We have more than 250 companies across the country Who works with us. It only takes a few minutes to open an account, it is completely digital, personal attention mode, all operations, payments and collections such as transfers, points, paid accounts, paid accounts, etc. can be carried out. I think we will have Many SMEs without banking experience. We were looking for a great and simple experience that companies can operate from anywhere on their mobile phone.
– Do you offer academic credits?
– We will establish a scoring system to issue loans at very favorable interest rates. what we are looking for is Technology allows us to streamline processes and products. We are born digital, we don’t apply patches on patches, which allows us to make changes easily and with all-important simplicity. No matter if you take a 1980 car to a garage and drive it once more, it is still a 1980 car. This is the difference between us and other banks. The money we have to invest is to reach different places in Argentina and we want to achieve full financial inclusion.
– Will they introduce more complex products? Suddenly explore the SME ON market…
– Let’s explore a little bit, we’re launching some products. At the end of the year we will have Electronic cheque (electronically generated checks), and deferred payments. We launched the basic products and then we will add them. There are also more complex loan products with longer terms, and as we learn regarding the company we will be able to extend the terms.
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– What have you noticed regarding your current macros?
– I think it is important to achieve macroeconomic, fiscal and financial balance and I think being able to convey Achieve balance Because this is necessary to reduce inflation and have a longer-term horizon. After the laws were introduced that had to be introduced. The fiscal package, the labor package will remove some of the doubts. It’s a process that takes time to reactivate the economy, it’s a very slow economy and the important thing is Lay the foundation for continued growth in time. Today, we are seeing a slowdown in the economy, but that is part of the work being done. We trust this process, that is why we invested in Brubank Empresas’ SME unit, we invest to accompany the company and we believe that once this period has passed Small and medium-sized enterprises need banks to develop.
– There are rumors today that banks must resume banking operations. Is this also a challenge for you?
– Of course, that’s it, banks have to go back to the way banks operate, look at the private sector, issuing public securities is easy, but you have to make more loans and analyze your customers. We have our own credit analysis and we start asking those Completely outside the banking system. Banks must use the deposits we have very carefully and responsibly, but provide loans and support to companies with good projects. I think there’s going to be a really good opportunity to use people’s savings to support companies.
– Will productive credit recover strongly?
– I think so, I think he’ll come back strong. Mortgage credit is still in its infancyBut as long as macroeconomic variables are stable, the banking industry will lend money to individuals and businesses. Brubank has 340 employees, regarding 100 of whom work on corporate banking projects. Today we have converted and We want to be a bank for entrepreneurs, we are meeting with entrepreneurs and listening to projects. We want to maintain product quality and learning, and hope to cover 2,500 to 3,000 companies by the end of the year.
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