Welcome to the World of Musical Excellence (Whatever That Means!)
So, you fancy yourself a maestro or a future rock star, huh? Well, do I have the gig for you! This winter, the Lübeck University of Music throws open its doors (and its lecture hall, room 1.03—oh, the drama of being in room 1.03!) for a series of lectures dubbed “Broad Education – Excellence.” Please, do try to contain your excitement!
What’s on the Agenda? Let Me Break It Down for You:
Mark your calendars, folks, because these Wednesdays are going to be packed with more knowledge than you can shake a baton at. We’re talking an ensemble of – wait for it – eleven public lectures and two panel discussions under the grand theme of educational enlightenment in music. Join us for a symphony of thoughts from the titans of PR and marketing, and if you’re lucky, perhaps even catch a glimpse of musical genius in its natural habitat!
Featured Guests: Who You Gonna Call?
One of the shining stars of the series is none other than Maren Borchers from “for artists Berlin,” who will team up with the legendary Kai Uwe Diaz Philipp from Sony Music Entertainment Berlin. What are they going to talk about? Only the timeless topic of telling excellence from a PR and marketing perspective—because what’s better than jazzing up your image when your music still sounds like a cat in a washing machine?
Lecture Schedule: The Best Ensemble Going!
So, what lectures can you expect? Here’s the lineup—a feast of knowledge, garnished with a side of cheeky insights:
- November 6: From “most proportional development” to “transformational processes” with Gaja von Sychowski, Lübeck University of Music.
- November 13: Between being and appearance – A virtuoso masterclass with Nina Noeske, Weimar University of Music.
- November 20: The promotion of highly gifted children, featuring a cast of local Lübeck artists.
- November 27: Telling excellence – Perspectives from PR and marketing.
- December 4: Dive into the institutional biography of the Baglama with Nihat Iman.
- And it just keeps going! With many more engaging topics on January and February Wednesdays!
So, Why Should You Attend?
Well, apart from picking up life-altering knowledge, it’s FREE! Yes, my friends, we live in a world where everything costs more than your grandma’s vintage vinyl, but this beauty is on the house! Grab your friends, your family, and anyone who may be holding a spare ticket to excellence—because who doesn’t want to know how to market their genius post-uni madness?
Final Thoughts: Your Chance to Shine!
Each lecture is designed not just to inform, but to transform your understanding of the music industry, and perhaps even give you the edge you’ve been looking for to sell your next album from the comfort of your couch.
So, slide into that lecture hall (it’s room 1.03, remember!), pack that curious little mind of yours, and let’s make this winter semester a high note of intellectual stimulation. For further information, like where to park your invisible car or what snacks might be available, check out www.mh-luebeck.de.
See you there, I’ll be the one in the back, pretending to take notes while secretly plotting my future as the next big thing in music… or maybe just heckling a little.
Wednesday, November 27, 2024, 6:00 p.m. – 8:00 p.m
Join us for “Telling Excellence: Perspectives from PR and Marketing” featuring distinguished speakers Maren Borchers from For Artists Berlin and Kai Uwe Diaz Philipp of Sony Music Entertainment Berlin. This engaging lecture is part of a dynamic series that explores the critical relationship between undergraduate education and premier industry support in the ever-evolving music landscape.
Throughout the winter semester, a total of eleven enlightening public lectures and two in-depth panel discussions will delve into the theme of “Broad Education – Excellence,” underscoring the importance of a comprehensive educational framework in fostering musical talent.
The lecture series unfolds every Wednesday from 6 p.m. to 8 p.m. in the **Lecture Hall (Room 1.03) at Holstentorhalle**. Admission is complimentary, inviting all who are passionate about music education and career development. Upcoming lectures include dates on November 6th, 13th, 20th, and 27th, as well as December 4th, 11th, and 18th, and extend into January with sessions on the 8th, 15th, 22nd, and 29th, concluding with a lecture on February 5th. More information can be found at www.mh-luebeck.de.
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Dates of the lecture series “Broad Education – Excellence”
Lübeck University of Music, Holstentorhalle lecture hall (1.03), Wednesday 6 p.m. to 8 p.m
My 30. October
Musical autodidactics – The example of the American pianist Hugo Mansfeldt (1844 – 1931) with Christiane Tewinkel, Lübeck University of Music
We are November 6
From the “most proportional development” to “transformational processes” – educational spectrums between broad and gifted support, with Gaja von Sychowski, Lübeck University of Music
We are November 13
Between being and appearance – virtuoso performances in the past and present, with Nina Noeske, Weimar University of Music
We are November 20
The promotion of highly gifted children and young people – from Ahrensbök and Zahrensdorf to the Lübeck University of Music with Angela Firkins, Ulf Tischbirek, Elisabeth Weber, all from the Lübeck University of Music
We are November 27
Telling excellence – perspectives from PR and marketing, Maren Borchers, “for artists” Berlin, with Kai Uwe Diaz Philipp, Sony Music Entertainment Berlin
Wed December 11th
How excellent is our musical breadth? A multi-perspective search for clues using the example of music teaching, with Annette Ziegenmeyer, Lübeck University of Music
Wed December 18th
Model choirs – On the relationship between amateur choir culture and professional choirs, with Martin Loeser, University of Greifswald
Wed 8 January
Top performances in the international music market and the Isarphilharmonie, with Paul Müller, Munich Philharmonic
Wed 15 January
Artistic excellence or social commitment? Musicians as Artistic Citizens, with Axel Petri Prize University of Music and Performing Arts Vienna
Wed 22 January
Music-related teaching via online video – A subjectivation-theoretical perspective on YouTube tutorials, with Christian Stick, Cologne University of Music and Theater
Wed 29 January
Participants in the “Youth make music” competition: Where they come from, what motivates them and what becomes of them, with Claudia Bullerjahn, University of Giessen and Heiner Gembris, University of Paderborn
Wed 5 February
The view from the presidential window – A panel discussion featuring Bernd Redmann, Lübeck University of Music, Susanne Rode-Breymann, Hanover University of Music, Theater and Media/Nuremberg University of Music, and Jan Philipp Sprick, Hamburg University of Music and Theater
How does Maren Borchers believe the themes of the lecture series relate to the evolving needs of music education today?
**Interview with Maren Borchers on the Lecture Series “Broad Education – Excellence”**
**Interviewer:** Welcome, Maren! It’s so exciting to have you here to discuss the upcoming lecture series at the Lübeck University of Music. Can you tell us about your role in this event?
**Maren Borchers:** Thank you for having me! I’m thrilled to be part of the “Broad Education – Excellence” series, particularly for my lecture on “Telling Excellence: Perspectives from PR and Marketing” with Kai Uwe Diaz Philipp from Sony Music. We hope to bridge the gap between musical talent and effective marketing strategies to help emerging artists present themselves successfully in today’s dynamic music landscape.
**Interviewer:** That sounds fantastic! Could you share what you believe attendees will take away from your lecture?
**Maren Borchers:** Absolutely! Attendees can expect practical insights into how to promote their music and craft a public image that resonates with their audience. We’ll explore the intersection of artistic excellence and marketing prowess, which is crucial for anyone aspiring to make a mark in the industry.
**Interviewer:** You mentioned this series is free of charge. Why is that important for you and the university?
**Maren Borchers:** Making this event free allows us to reach a wider audience, encouraging students, aspiring musicians, and anyone passionate about music to participate. Education should be accessible, and we want to foster an inclusive environment where everyone can learn and grow without financial barriers.
**Interviewer:** The series spans several months with diverse topics. What excites you most about the range of lectures being offered?
**Maren Borchers:** I find the diversity of topics incredibly enriching! For example, the lectures on “virtuoso performances” and “the promotion of highly gifted children” provide a holistic view of music education. It’s a wonderful opportunity for attendees to engage with different aspects of musical expertise, from historical context to modern promotional strategies.
**Interviewer:** As someone deeply involved in the music industry, how do you think the themes of this lecture series relate to the current state of music education?
**Maren Borchers:** The themes underscore the need for a comprehensive educational framework, which is essential in nurturing talent. As the industry evolves, it’s crucial that educational paths adapt to include both traditional musical training and practical skills like marketing and networking. This series is poised to address those gaps.
**Interviewer:** what would you say to encourage people to attend the entire series?
**Maren Borchers:** I’d say grab your friends and come with an open mind! Each lecture offers unique perspectives and invaluable information that could change the trajectory of your musical journey. Having industry professionals share their knowledge is a rare opportunity—you won’t want to miss it!
**Interviewer:** Thank you so much for your insights, Maren! We look forward to seeing you at the lecture series.
**Maren Borchers:** Thank you! I’m looking forward to it as well. See you all there!
