Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, today introduced new integrations with Shopify, Instagram and Salesforce Sales Cloud into its video cloud platform. The integrations are designed to allow businesses to reach, engage and activate audiences with immersive, interactive, live and on-demand video content.
“We are excited to integrate Brightcove’s platform with Shopify, Instagram and Salesforce Sales Cloud. The integrations will help our customers drive revenue, reach a broader audience and build customer loyalty by incorporating video content into channels,” said Marty Roberts, Senior Vice President of Product Strategy and Marketing at Brightcove. “The strategy of prioritizing video is an effective way to activate shoppers and increase product sales. At Brightcove, we are committed to providing our clients with innovative tools to deliver significant value and help them drive impactful business results.”
The integrations will help Brightcove customers integrate and analyze videos on popular e-commerce and social media sites:
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The integration of Shopify allows users to connect their online store to Brightcove’s video cloud through the Shopify app marketplace. Users can now, directly from Shopify, access and search their video catalog, publish videos on their online store, and create live video events to broadcast to potential customers with chat functionality to engage viewers. Brightcove’s app also provides performance and engagement analytics on Shopify, making it easy to measure the Return on Investment (ROI) of video.
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The integration of Instagram places the social network as a publishing destination within the Brightcove platform. Customers can now upload their video content directly to Instagram as a Reels or in Feed to reach wider audiences with their branded content.
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The integration of SalesforceSalesCloud allows Brightcove customers to sync data directly from the solution Audience Insights from Brightcove to Salesforce. Marketers and campaign teams can now better analyze video and viewer data within the Sales Cloud and Salesforce Marketing Cloud to take insight-driven actions for their outreach and marketing efforts.
Brightcove’s latest integrations support its mission to help companies achieve their goals through video-first content strategies. “Integrations are part of our portfolio of solutions to help companies of all sizes reach target audiences, activate buyers and focus their strategy with actionable insights and analytics,” shared Roberts.
For more information, visit Brightcove.com.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable and secure streaming technology solutions to drive a greater connection between businesses and their audiences, no matter where they are or what devices they consume content on. In over 60 countries, Brightcove’s intelligent video platform enables companies to sell to customers more effectively, media leaders to more reliably stream and monetize content, and every organization to communicate with team members more effectively. With two Technology and Engineering Emmy® Awards for innovation, consistently industry-leading uptime, and unparalleled scalability, we’re always pushing the boundaries of what video can do. Follow us on LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.
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Source: BUSINESS WIRE
