Brewers Holba, Zubr, and Litovel See Sales Surge, Eye Wider Distribution

## Moravian Breweries Experience Sales Boom After Ownership Shift Local Moravian breweries are riding a wave of success, reporting a important increase in sales following a recent change in ownership. The new leadership has brought fresh ideas and strategies, contributing too this impressive surge in demand for their craft beverages. While specific sales figures haven’t been disclosed, industry insiders suggest the growth is significant, indicating a strong consumer preference for the breweries’ offerings. “The new owners have really energized the breweries,” said one local beer enthusiast. “They’ve introduced new flavors and are doing a great job of connecting with the community.” ## Czech Brewers See Cheers After Ownership Change Several beloved Moravian breweries, including Zubr, Litovel, and Holba, are seeing a surge in popularity. the Pivovary CZ Group, the company behind these iconic brands, reported a 7% boost in beer sales during the first nine months of the year.This translates to a remarkable 10% increase year-on-year, marking the best performance for the group in 15 years. This impressive growth comes after a significant development earlier this year: in March, the Kofola ČeskoSlovensko Group acquired these time-honored brands. The change in ownership seems to have sparked a renewed interest in these classic Czech brews.

Czech Breweries Weather Floods, Expect Strong Year-End Results

Czech beer giant, pivovary CZ Group, enjoyed robust sales throughout the year, but recent devastating floods in Moravia threw a wrench into their momentum. While the region saw impressive brewery performance, the natural disaster considerably affected sales during the latter half of September and through October. According to Jiří Vlasák, the marketing director for Pivovary CZ Group, the impact was primarily felt in the areas directly affected by the floods.
“The floods had an unpleasant impact on our sales, mainly in the second half of September and October.People in the flooded areas where understandably focused on dealing with the aftermath,” Vlasák explained. “Still, we believe that the overall economic results for the year will still be strong.”

Czech Brewery Celebrates Record-Breaking Year

The Pivovary CZ Group, a prominent Czech brewing company, is celebrating a phenomenal year. In 2023, the group experienced a remarkable 7.3% surge in production, reaching an impressive 826,000 hectoliters. This achievement represents the highest production volume the company has witnessed in the last 15 years. The success story doesn’t stop there. Alongside its production milestone, the Pivovary CZ Group also reported robust sales figures, totaling 1.47 billion crowns for the year. The company attributes a significant portion of its success to its dedication to keg beer, which makes up approximately one-third of its total output. The remaining two-thirds of production is packaged and distributed in bottles and cans.

Czech Brewer Pivovary CZ group Expands Reach Beyond Olomouc and Zlín

Pivovary CZ Group, a leading Czech Republic brewery, is setting its sights on national expansion. Historically focused on restaurant clients in the Olomouc and Zlín regions, the company is adapting to a changing market landscape. Faced with a declining domestic beer market, Pivovary CZ Group is exploring new avenues for growth. The company plans to strengthen its presence in retail chains and make its popular Holba, Zubr, and Litovel brands more widely available.

Expanding Beyond Regional roots

“We wont to move beyond our home region,” stated Vlasák, outlining the company’s strategic vision.”We’re interested in expanding our collaboration with retail chains under mutually beneficial conditions. Our goal is to make our beers accessible to customers across the country, and we’ll adjust our marketing budget accordingly.” this expansion strategy highlights Pivovary CZ Group’s commitment to innovation and adaptability in a dynamic market.

Pivovary CZ Group: A Taste of Czech Beer Around the World

Pivovary CZ Group has emerged as a major player in the global beer market, with a significant portion of its production finding its way to thirsty customers far beyond the Czech Republic. This year, around a third of the company’s beer flowed out to international markets. While established European countries like slovakia, Poland, Germany, and Hungary represent their core export destinations, Pivovary CZ Group also ventures into more unconventional territories. From the bustling streets of Vietnam to the vibrant island nation of Cuba, Pivovary CZ group is expanding its global footprint, proving that the thankfulness for high-quality Czech beer knows no bounds.

Czech Brewery Consolidation: Pivovary Triangl Acquires Pivovary CZ Group

In a significant move for the Czech brewing industry, Pivovary Triangl, a prominent brewery group, completed the acquisition of Pivovary CZ Group earlier this year. The acquisition marks a strategic expansion for Pivovary Triangl, strengthening its position within the Czech beer market.Pivovary CZ Group, formerly owned by Moravská pivovarská, brings its own portfolio of beer brands and brewing expertise to the combined entity.

Czech Brewery Consolidation: Pivovary Triangl Acquires Pivovary CZ Group

In a significant move for the Czech brewing industry, Pivovary Triangl, a prominent brewery group, completed the acquisition of Pivovary CZ Group earlier this year. the acquisition marks a strategic expansion for Pivovary Triangl, strengthening its position within the Czech beer market.pivovary CZ Group, formerly owned by Moravská pivovarská, brings its own portfolio of beer brands and brewing expertise to the combined entity.
## Cheers to Success: An Interview with Pivovary CZ Group



**Archyde:** Thank you for joining us today, Mr. Vlasák. Pivovary CZ Group has been making remarkable headlines lately,particularly with your recent sales figures. You’ve seen a remarkable 7% boost in beer sales in the first nine months of this year. What factors have contributed to this success?



**Vlasák:** We’re certainly proud of our performance this year. The acquisition by Kofola ČeskoSlovensko Group earlier this year has undoubtedly been a catalyst. They brought fresh perspectives and a renewed focus on innovation, which resonates with both our existing customers and new audiences.



**Archyde:** Can you elaborate on some of the specific changes Kofola has implemented?



**Vlasák:** It’s a combination of things. They’ve helped us streamline our operations,invest in marketing initiatives that showcase the unique qualities of our brands,and explore new distribution channels.



**Archyde:** Speaking of brands, Pivovary CZ Group boasts some iconic names like Zubr, Litovel, and Holba. How have these heritage brands been received in this changing market?



**Vlasák:** Ther’s a strong sense of nostalgia and pride associated with these breweries. Consumers appreciate the history and tradition behind these brands, and we’re careful to honor that heritage while also evolving to meet modern tastes.



**Archyde:** You mentioned a changing market. The Czech beer market has seen a decline in recent years. How is pivovary CZ Group navigating these challenges?



**Vlasák:** We’re adapting by diversifying our product offerings,focusing on keg beer,which has become increasingly popular,and expanding our reach beyond our traditional strongholds in Olomouc and Zlín. We’re bringing our beers to new regions and exploring partnerships with establishments nationwide.



**Archyde:** On a more somber note, the recent floods in Moravia certainly posed a challenge. How did those events impact Pivovary CZ Group?



**Vlasák:** The floods definitely had a notable impact, particularly in the areas directly affected. People understandably prioritized dealing with the aftermath, which naturally affected sales. However, we remain optimistic about the overall economic results for the year.



**Archyde:** Looking ahead, what are your ambitions for Pivovary CZ Group?



**Vlasák:** Our goal is to continue building on this year’s success, consolidate our position as a leader in the Czech brewing industry, and bring the remarkable quality of our beers to even more people across the country. This includes continuing to innovate, invest in sustainability, and foster strong relationships with our customers and partners.





**Archyde:** Thank you for your time and insights, Mr. Vlasák. It’s clear that Pivovary CZ Group is entering a new era of growth and success.



**Vlasák:** Thank you for having me. Cheers to the future!