Braunschweig Löwen: Inventing Team Spirit & Fresh Ideas

German Composites Innovator, Invent GmbH, Joins Basketball Löwen Business Club: A Boost for Regional Sports and High-Tech Synergy

April 4, 2025

By Archyde News

Braunschweig, Germany – Invent GmbH, a global leader in advanced fiber composite technologies, announced its membership in the Basketball Löwen (Lions) business club. This partnership signifies not just a financial investment in the local basketball team but also a strategic alliance between a cutting-edge manufacturing company and a prominent sports organization, reflecting a growing trend of synergy between technology and athletics.

The move highlights Invent’s commitment to its regional roots and its recognition of the LöwenS impact on the community. “Invent is a high-tech company that has been rooted in our region for almost 30 years,” said Löwen Marketing Manager Nicolas Grundmann. He also noted the company’s innovative strength and employee engagement through game attendance.

This partnership brings a spotlight onto the critical role of companies like Invent in driving innovation and economic growth. In the United States,similar partnerships are seen with companies like Boeing supporting STEM education initiatives linked to aerospace and defense,and Nike investing in community sports programs,recognizing the mutual benefits of supporting local talent and fostering a positive brand image.

The Allure of Composite Materials: From Basketball Courts to Aerospace engineering

Invent GmbH isn’t your average sponsor. Since 1996, the company has been developing and producing high-precision structural components using fiber composite technologies, serving industries like aerospace, automotive, and shipbuilding. Their work exemplifies the growing importance of lightweight, high-strength materials in modern engineering.

Fiber composites, often made of carbon fiber or fiberglass embedded in a resin matrix, offer several advantages over traditional materials like steel and aluminum, including:

• High Strength-to-Weight Ratio: Composites provide exceptional strength while minimizing weight, crucial for fuel efficiency in aerospace and automotive applications.
• Corrosion Resistance: Unlike metals, composites resist corrosion, extending the lifespan of structures and reducing maintenance costs.
• Design Flexibility: Composites can be molded into complex shapes, enabling innovative designs and improved aerodynamic performance.

In American sports, similar materials are transforming equipment design. Consider the evolution of baseball bats, golf clubs, and even prosthetics for athletes, where carbon fiber composites are increasingly used to maximize performance and durability.

Material	Strength-to-Weight Ratio (Example)	Typical Application
Steel	1	Building construction, bridges
Aluminum	2.5	Aircraft fuselages,beverage cans
Carbon Fiber Composite	5-7	Aircraft wings,race car chassis

Community Engagement and Social Responsibility: A Shared Vision

Henning Wichmann,Managing Director of Invent GmbH,emphasized the company’s commitment to supporting the Basketball Löwen,stating,”As a local company,we are proud to support the team of basketball lions. The passion and use of the team in competitive sport as well as their remarkable commitment to youth work inspire us.” He further added that the Löwen “make an significant contribution to promoting team spirit and social responsibility,” and that home games have become popular team events at Invent.

This aligns with a broader trend in corporate social responsibility, where companies invest in community initiatives to foster goodwill and strengthen their ties to the local population. In the U.S., examples include companies sponsoring youth sports leagues, funding educational programs, and supporting local charities.

However, some critics argue that such sponsorships can be a form of “greenwashing” or “sportswashing,” where companies use charitable activities to distract from less ethical practices. It’s crucial to examine the underlying motivations and ensure that the company’s actions genuinely benefit the community.

Looking Ahead: The Future of Composites and Sports Partnerships

The partnership between Invent GmbH and the Basketball Löwen represents a forward-thinking approach to regional development and corporate engagement. As composite materials become increasingly prevalent in various industries,partnerships like this can definitely help to raise awareness of these technologies and their potential impact on society.

Furthermore, it demonstrates the importance of supporting local sports teams, which serve as vital community hubs and promote physical activity and teamwork.

In the U.S., we see this trend accelerating as Major League Baseball teams partner with tech companies to enhance the fan experience, and NFL teams collaborate with healthcare providers to promote player safety and wellness. These partnerships showcase the diverse ways in which sports and technology can converge to create value for both businesses and communities.

Invent GmbH: A Closer Look

Invent GmbH offers a comprehensive range of services, from initial design to series production, catering to diverse industries.Their expertise includes:

• Design and engineering
• Production planning
• Manufacturing processes
• Mechanical processing
• assembly and Painting
• Quality Control

This “total package” approach allows Invent to provide customized solutions tailored to the specific needs of its clients.

© 2025 Archyde news. All rights reserved.

What are some of the unique challenges and rewards of working with composite materials in the current industrial landscape?

Interview: Exploring the Synergy Between Composites and Sports with Dr. Anya Schmidt of Invent GmbH

April 4, 2025

Archyde News: Welcome, dr. Schmidt! Thank you for joining us. Can you tell us more about Invent GmbH’s recent partnership with the Basketball Löwen and what motivated this collaboration?

Dr. Schmidt (Head of innovation, Invent GmbH): Thank you for having me. We at invent are incredibly excited about this partnership.As a company deeply rooted in the Braunschweig region for nearly three decades, we believe in supporting our community.The Löwen are a fantastic team,and their commitment to youth progress and community engagement aligns perfectly with our values. It’s about more than just financial investment; it’s about building a stronger community through sports and promoting our shared values of teamwork and excellence.

Archyde News: Invent GmbH is at the forefront of advanced fiber composite technologies. How do these materials, which are central to your work, translate into benefits for various sectors, including the world of sports?

Dr. Schmidt: Fiber composites, like carbon fiber and fiberglass, offer an remarkable strength-to-weight ratio. This is crucial for areas like aerospace and automotive to boost fuel efficiency. In sports, we see these benefits directly. For example, you can find that composites are being used in equipment design, like lighter, stronger golf clubs, more durable baseball bats, and even advanced prosthetics for athletes, all enhancing performance and extending equipment lifespans. The design flexibility that composites offer also allows for more innovative shapes, which helps to revolutionize the sports technology and design of equipment.

Archyde News: Corporate Social Responsibility (CSR) is another essential part of the puzzle. What is Invent GmbH doing to be socially responsible and support the community with this partnership in particular?

Dr. Schmidt: We believe in fostering a strong connection with our local community. We do see that going to the Löwen games is becoming a regular and welcome event within the team. This sponsorship allows us to support local talent, encourage teamwork, and promote the positive values that sports teach. More broadly, we are committed to environmentally responsible practices in our manufacturing and are always looking for ways to give back through educational initiatives and other community projects.

Archyde News: Looking ahead, how do you envision the future of partnerships between companies like Invent GmbH and sports organizations? Do you think such collaborations will become more common?

Dr. Schmidt: Absolutely,I believe so. As composite materials become more prevalent in various industries like aerospace, automotive, and even consumer goods, and with digital conversion of sports, these partnerships will become increasingly important. They offer fantastic opportunities for cross-promotion and brand visibility, while also supporting the community. We’re seeing this trend with major sports teams partnering with technology companies to enhance the fan experience. With technology improving, so must sporting equipment, so I believe more joint ventures like ours are unavoidable, fostering both innovation and community development.

Archyde News: Dr. Schmidt, thank you for your insights. it’s a truly exciting time for the industry and sports.what are some of the unique challenges and rewards of working with composite materials in the current industrial landscape?

Dr.Schmidt: One of the main challenges is the cost associated with manufacturing and designing with composites; however, the rewards are immense. We gain immense design freedom, better fuel efficiency, and superior strength. We at Invent are committed to advancing the science of composite materials, and we are very lucky to be operating in a fantastic industrial landscape. It’s a field that demands innovation, precision, and a deep understanding of materials science, but the potential for groundbreaking advancements is what truly drives us.

Archyde News: Thank you, Dr. Schmidt, for your time and for helping us to better understand Invent GmbH and the exciting world of composite materials. Our readers, what are your thoughts on such partnerships between tech companies and sports teams? Share your comments below!