2023-06-09 18:43:54
Marketplace will offer financial solutions, products and services for the entire agribusiness ecosystem
May 05, 2023 – Bradesco announces the launch of E-agro, a marketplace aimed at the agribusiness sector offering financial and non-financial products and services for rural producers, the Bank’s clients and non-clients. Developed in partnership with inovabra – Bradesco’s innovation environment – and with IBM, the platform works as a complete business ecosystem for the different segments of Brazilian agribusiness.
At E-agro, the entire agribusiness chain will have available credit solutions for agricultural production, livestock, personal loans, insurance modalities, in addition to offering products such as machinery and equipment, agricultural management and sustainability tools. It will also be possible to contract the digital Rural Product Certificate (CPR) completely online. This is an unprecedented service on the market.
E-agro was born with partners representing some of the main categories in the agricultural machinery sector, such as Massey Ferguson, Jacto, Stara and Valtra; of the agricultural inputs and implements sector, such as Boa Safra Sementes, DSM | Tortuga, Neogen, Nitro and Latina Seeds, Cibra, Jumil, KWS Sementes and Tecnomyl, in addition to the service sector with Agrosmart and Sapiens Agro. The forecast is to bring together more than 50 partners on the platform by the end of this year.
Bradesco, with more than R$100 billion invested in the sector, is the largest private bank in granting credit to agribusiness. “For us, the launch of E-agro is very representative. We grew up granting credit to farmers and today we have a potential universe of more than two million rural producers in Bradesco, who are part of the chain of the fastest growing Brazilian sector”, says Jose Ramos Rocha Neto, vice president of Bradesco.
“Farmers will have access to buy products from the best brands on the market and finance them with exclusive rates. The producer’s demand for digital purchases has grown, and E-agro arrives to meet this trend, to help, encourage and promote greater profitability to the rural producer”, says Nadege Saad, Head of E-agro.
To serve the sector, the platform makes use of cognitive artificial intelligence and machine learning from IBM, Mirakl technology, in addition to other disruptive methodologies that aim to provide a unique experience to customers and partners. “Bradesco and IBM join forces to create this innovative platform, which orchestrates the offers to the needs of rural producers in an intuitive and dynamic way, generating concrete opportunities for those who operate in one of the most important economic sectors in the country”, says Carlos Rivelle, IBM Consulting – Vice-President Latin America.
Bradesco – Press Office
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