Agadir 24 | Agadir24
The repercussions of the nationwide boycott marketing campaign led by grocery retailer house owners towards the recharge playing cards supplied by Maroc Telecom proceed, in protest towards the discount of the revenue margin from 7 to 4.5 %.
Among the many repercussions of this marketing campaign is the decline in gross sales of recharge playing cards supplied by Maroc Telecom, as many retailers refused to obtain and promote the playing cards, after the corporate issued a sudden choice decreasing the revenue margin on every recharge card, thus besieging the earnings of grocery house owners and retailers.
In return, these retailers have been pressured to show to Maroc Telecom’s competing firms to promote recharge playing cards, which provide numerous preferential presents to their clients.
A lot of merchants in numerous Moroccan cities confirmed that they might now not must cope with the corporate completely, which suggests decreasing the revenue margin for Maroc Telecom, which can threaten the corporate’s shares to say no.
Maroc Telecom had determined, with out prior warning, to cut back the grocery store’s revenue margin on “Maroc Telecom” recharge playing cards from 7 % to 4.5 %.
In response to the choice, a lot of representatives of retailers and grocers wrote to the aforementioned firm, requesting clarifications and holding a gathering with its officers “to check the choice and its repercussions,” however they didn’t obtain any response.
Accordingly, the Govt Workplace of the Federation of Business, Skilled and Crafts Associations in Morocco known as on all its workplaces and members nationwide to “comprehensively boycott Maroc Telecom recharge playing cards, awaiting a gathering request to inquire and give you a press release on the matter.”
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2024-05-28 19:05:47