As a result of big data analysis of the boy group’s personal brand reputation in February 2023, it was analyzed in the order of first place Astro Cha Eun-woo, second place BTS Jimin, and third place EXO Baekhyun.
The Korea Corporate Reputation Research Institute extracted 117,196,162 brand big data of 703 boy group individuals from January 18, 2023 to February 18, 2023 for boy group personal brand reputation big data analysis, and consumers regarding boy group personal brands The brand reputation index was analyzed with the participation index, media index, communication index, and community index created with behavioral analysis. Compared to 114,130,418 big data of boy group personal brand reputation in January, it increased by 2.69%.
The brand reputation index is an index created through brand big data analysis by finding out that consumers’ online habits have a great influence on brand consumption. By analyzing the boy group’s personal brand reputation, it is possible to measure the positive and negative evaluation of the boy group’s personal brand, the degree of media interest, and the amount of consumer interest and communication. The boy group’s individual brand reputation analysis also included a brand value evaluation analysis that measured brand influence and a qualitative evaluation of the brand reputation monitor. In the brand reputation analysis, the recommendation index was included as a weight.
As of February 2023, the 30th place in boy group individual brand reputation rankings are Astro Cha Eun-woo, BTS Jimin, EXO Baekhyun, Wanna One Kang Daniel, BTS Jungkook, BTS V, Big Bang G-Dragon, Wanna One Park Ji-hoon, Big Bang Taeyang, Winner Song Min-ho , Wanna One Hwang Minhyun, BTS Suga, BTS Jin, BTS RM, BTS J-Hope, SHINee Key, NCT Jaehyun, NCT Haechan, Super Junior Sungmin, Wanna One Ong Seongwu, Seventeen Hoshi, Super Junior Kyuhyun, Wanna One Kim Jaehwan , TXT’s Yeonjun, Wanna One’s Bae Jinyoung, NCT’s Doyoung, TXT’s Subin, Big Bang’s Daesung, SHINee’s Minho, and NCT’s Jungwoo.
Astro’s Cha Eun-woo brand, which ranked first in the boy group’s individual brand reputation, was analyzed as a brand reputation index of 6,171,832, with the participation index of 1,619,605, the media index of 1,476,873, the communication index of 1,501,474, and the community index of 1,573,879. Compared to the brand reputation index of 5,643,772 in January, it rose by 9.36%.
2nd place, BTS Jimin brand was analyzed as brand reputation index 6,121,650 with participation index 687,039 media index 656,117 communication index 2,426,479 community index 2,352,014. Compared to the brand reputation index of 5,713,172 in January, it rose by 7.15%.
In third place, EXO’s Baekhyun brand was analyzed as a brand reputation index of 4,174,952 with participation index 570,577 media index 537,346 communication index 1,856,436 community index 1,210,594. Compared to the brand reputation index of 1,806,789 in January, it rose by 131.07%.
In fourth place, the Wanna One Kang Daniel brand was analyzed with a brand reputation index of 4,102,572, with the participation index of 1,136,809, the media index of 1,101,350, the communication index of 909,060, and the community index of 955,353. Compared to the brand reputation index of 4,412,078 in January, it fell by 7.01%.
In 5th place, the BTS Jungkook brand was analyzed as a brand reputation index of 3,753,544 with participation index 324,834 media index 309,066 communication index 1,654,095 community index 1,465,550. Compared to the brand reputation index of 4,804,755 in January, it fell by 21.88%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analyzing the brand big data of the boy group’s personal brand reputation in February 2023, the Astro Cha Eun-woo brand ranked first. Compared to 114,130,418 data, it increased by 2.69%. Looking at the detailed analysis, brand consumption increased by 0.88%, brand issues increased by 7.50%, brand communication increased by 4.56%, and brand spread decreased by 0.30%.”
Then, “Astro Cha Eun-woo, who ranked first in the boy group’s personal brand reputation in February 2023, ‘appeared, released, held’ was ranked high in link analysis, and ‘Ireland, Dior, and photo exhibition’ were analyzed highly in keyword analysis. In the positive-negative ratio analysis, the positive rate was analyzed at 83.50%. Compared to Cha Eun-woo Boy Group’s personal brand reputation big data of 5,643,772 in January, it increased by 9.36%. Looking at the detailed analysis, the brand consumption decreased by 24.20%, the brand issue increased by 57.61%, and the brand Communication increased by 65.62%, and brand expansion decreased by 5.38%.” Brand analysis.
As of February 2023, the top 100 brands in boy group individual brand reputation are Cha Eun-woo of Astro, Jimin of BTS, Baekhyun of EXO, Daniel Kang of Wanna One, Jungkook of BTS, V of BTS, G-Dragon of Big Bang, Jihoon Park of Wanna One, Taeyang of Big Bang, and Minho Song of Winner. , Wanna One Hwang Minhyun, BTS Suga, BTS Jin, BTS RM, BTS J-Hope, SHINee Key, NCT Jaehyun, NCT Haechan, Super Junior Sungmin, Wanna One Ong Seongwu, Seventeen Hoshi, Super Junior Kyuhyun, Wanna One Kim Jaehwan , TXT Yeonjun, Wanna One Bae Jinyoung, NCT Doyoung, TXT Subin, Big Bang Daesung, SHINee Minho, NCT Jungwoo, NCT Jisung, NCT Jaemin, NCT Taeyong, The Boyz Juyeon, NCT Mark, Seventeen Jeonghan, Super Junior Siwon, Pentagon’s Hui, Seventeen’s DK, The Boyz’s Hyunjae, Seventeen’s Mingyu, NCT’s Jeno, EXO’s Kai, TXT’s Beomgyu, SHINee’s Taemin, TXT’s Taehyun, Highlight’s Yoon Doojoon, WINNER’s Lee Seunghoon, Seventeen’s Seungkwan, NCT’s Renjun, Monsta X’s Minhyuk, TXT’s Tomorrowby Together Huening Kai, Monsta X Shownu, Highlight Yang Yo-seop, TVXQ U-Know Yunho, Wanna One Ha Sung-woon, Winner Kim Jin-woo, Seventeen Won-woo, NCT Chenle, Winner Kang Seung-yoon, Super Junior Leeteuk, Seventeen S.Coups, EXO D.O, Seventeen Woozi, SF9 Rowoon, SHINee Onew , BTOB Lee Changsub, Wanna One Yoon Jisung, Monsta X Hyungwon, Seventeen Joshua, The Boyz Younghoon, TVXQ Changmin, NCT Utah, The Boyz Sunwoo, BTOB Yook Sungjae, NCT Taeil, Seventeen Jun, Highlight Lee Kikwang, Monsta X Jooheon, NCT Johnny, Super Junior Donghae, Seventeen Dino, GOT7 Jinyoung, Stray Kids Hyunjin, Monsta X Kihyun, Seventeen Vernon, BTOB Lee Minhyuk, VIXX Ravi, Monsta X I.M, SF9 Chani, 2PM Junho, VIXX Leo, Astro Moonbin, BTOB Seo Eunkwang, Treasure Bang Yedam , CIX Bae Jin-young, Super Junior Yesung, BTOB Lim Hyun-sik, Seventeen The8, Enhyphen J.
/GP Korea Reporter Park Han-yong [email protected]