Source, this is the name of the first responsible package launched this Thursday by Bouygues Telecom. A non-binding offer at 10 euros per month, controllable only from an application and containing 10 gigas of data rechargeable at will for 1 euro per giga. This is a new package that is not very competitive with its low-cost competitors (10 euros for 100 gigas at Shosh or at Red) but which offers a unique service among the major operators: “The unused gigas will be converted and donated to chosen associations. by the consumer”, explains Stéphane Allaire, Director of Innovation at Bouygues Telecom. With this new offer, the operator is responding to demand from customers who wish to consume responsibly.
A thousand associations selected
To ensure the financing of associations, Bouygues Telecom has joined forces with Lilo, a solidarity search engine. “For each gigabyte saved, 100 drops of water will be given to the customer who can then send them to one of the 1,000 associations selected by Lilo and referenced in the application”, explains Stéphane Allaire. The more drops an association collects, the more money will be paid. Unused gigas are paid by Bouygues to Lilo in hard cash. The French start-up, created in 2015, donates 50% of its revenue to associations it selects. “Since our creation, we have donated more than 4 million euros to the selected associations”, says Sophie Bodin, the CEO.
Dedicated customer service will be in France
Bouygues Telecom is not the first operator to offer a responsible plan. Small players in the sector, such as Mint Mobile and Prixtel have engaged in reforestation, such as the search engine Ecosia. Telecoop offers packages that encourage customers to be energy efficient. “But we are the first French operator to encourage energy sobriety by giving advice to our customers while rewarding them by donating the gigabytes saved to associations”, specifies Stéphane Allaire who insists on the global approach implemented around Source. “The customers we contacted want real customer service. This is what we have done by setting up our dedicated center in Nantes, with around twenty advisors available by chat for source customers,” he concludes.
