REPORTAGE – High jewelry resists the slowdown in the luxury market. The Kering subsidiary aims for a billion euros in turnover.
In New York
As soon as you enter the new Boucheron boutique on Madison Avenue, a Parisian art deco buffet showcasing necklaces and earrings sparkling with a thousand lights catches the visitor’s eye. With the immense Chinese-inspired buffet, the centerpiece of many Boucheron boutiques around the world, the world of the brand created in 1858 in Paris by Frédéric Boucheron is now on full display for New Yorkers to see. On September 3, Kering’s jewelry powerhouse (ahead of Pomellato and the Chinese brand Qeelin) opened its first 300 m2 showcase on the American equivalent of Avenue Montaigne. After two inconclusive tests in San Francisco and Hawaii in the 2000s, the French label, until then exclusively distributed in American department stores (Saks, Bloomingdale’s, etc.), intends to firmly establish itself more clearly in the United States. And this is even if it remains a Tom Thumb compared to the local giant Tiffany, bought by…
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High Jewelry Resists the Slowdown in the Luxury Market: Boucheron Aims for a Billion Euros in Turnover
In the midst of a slowing luxury market, high jewelry continues to shine bright. Boucheron, a Kering subsidiary, is leading the charge, aiming to reach a turnover of one billion euros. The French luxury jewelry house, founded in 1858 by Frédéric Boucheron, has been a stalwart in the industry, renowned for its exquisite craftsmanship and stunning pieces.
Recently, Boucheron has taken a significant step forward, opening its first 300-square-meter boutique on Madison Avenue in New York. This new flagship store is a testament to the brand’s commitment to expanding its global presence and establishing a stronger foothold in the United States. After inconclusive tests in San Francisco and Hawaii in the 2000s, Boucheron is now poised to make a lasting impression on the American market.
The new boutique is a dazzling showcase of Boucheron’s mastery of high jewelry. Upon entering, visitors are greeted by a stunning Parisian art deco buffet, featuring an array of sparkling necklaces and earrings that catch the eye. The immense Chinese-inspired buffet, a hallmark of many Boucheron boutiques around the world, takes center stage, transporting customers to a world of luxury and sophistication.
Boucheron’s ascension in the luxury market is no surprise, given its rich history and tradition of excellence. Under the artistic direction of Claire Choisne, the brand continues to push the boundaries of haute joaillerie, creating contemporary and audacious pieces that are both wearable works of art and timeless investments [[3]]. From statement earrings to intricately crafted necklaces, Boucheron’s jewelry is coveted by connoisseurs and fashion enthusiasts alike.
In addition to its new boutique, Boucheron’s presence in the second-hand market is also growing. Platforms like Weprecious offer authenticated, pre-owned Boucheron jewelry, allowing customers to own a piece of the brand’s history at a more accessible price point [[2]].
As Boucheron sets its sights on reaching a billion euros in turnover, its commitment to excellence and innovation will undoubtedly play a key role in achieving this goal. With its rich heritage, stunning designs, and expanding global presence, the Kering subsidiary is well-positioned to resist the slowdown in the luxury market and emerge as a leader in the high jewelry industry.
In a market where luxury is no longer just about exclusivity, but also about craftsmanship, quality, and storytelling, Boucheron’s focus on high jewelry is a savvy move. As the brand continues to push the boundaries of luxury and innovation, one thing is clear: Boucheron is a force to be reckoned with in the world of high jewelry.
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High Jewelry Resists the Slowdown in the Luxury Market: Boucheron Aims for a Billion Euros in Turnover
In the midst of a slowing luxury market, high jewelry continues to shine bright. Boucheron, a Kering subsidiary, is leading the charge, aiming to reach a turnover of one billion euros. The French luxury jewelry house, founded in 1858 by Frédéric Boucheron, has been a stalwart in the industry, renowned for its exquisite craftsmanship and stunning pieces.
A New Chapter in New York
Recently, Boucheron has taken a significant step forward,