Published on
September 11, 2024
Boucheron, the jewelry house of French luxury giant Kering, is strengthening its presence in the United States – where it has shop-in-shops inside Neiman Marcus, Saks, and Bergdorf Goodman department stores – by opening a 3,800-square-foot flagship boutique on Madison Avenue in New York.
The new Boucheron boutique on Madison Avenue in New York
After having focused on its expansion in Asia, particularly China, over the last 10 years, the maison is now investing in the North American market, with which it has maintained a very close relationship throughout its 166-year history.
“After eight years at the helm of Boucheron, this is a dream come true. The United States has always held a very special place in the history of our House. We have maintained a strong connection with this country since the founding of Boucheron in 1858. Our clientele, over the years, has included some of the greatest American families, as well as Hollywood movie stars. We are already present at cultural events in America with celebrities, including the Golden Globes, the Oscars and the Met Gala. We now want to consolidate our presence in the United States and introduce Americans to the world of Boucheron,” commented Hélène Poulit-Duquesne, CEO of Boucheron.
To celebrate the opening of the new New York space, the brand presents “Or Bleu”, the new Carte Blanche High Jewelry collection, and the world premiere in the United States of the maison’s latest jewelry innovation, “Quatre 5D Memory”.
With the opening in New York, Boucheron reaches 97 stores worldwide and has other openings planned in America: in Las Vegas by the end of the year and in Los Angeles and Miami in 2025.
“We are entering a strategically important, challenging and extremely competitive market, but I am convinced that our positioning is perfectly in line with the expectations of our American customers,” concludes the CEO. “Our key words are innovation, creativity, self-expression and, of course, optimism. At Boucheron, we want to go beyond the boundaries of the sector and offer a unique vision of High Jewelry: emotional, alive and designed to be worn, not to be put away in a drawer. I am excited to embark on this new chapter in our history.”
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Boucheron Strengthens Presence in the United States with New York Flagship Boutique
On September 11, 2024, French luxury jewelry house Boucheron, part of the Kering group, marked a significant milestone in its 166-year history by opening a 3,800-square-foot flagship boutique on Madison Avenue in New York City. This new boutique strengthens Boucheron’s presence in the United States, where it already has shop-in-shops inside Neiman Marcus, Saks, and Bergdorf Goodman department stores [[2]].
The opening of the New York boutique is a strategic move by Boucheron to consolidate its presence in the North American market. After focusing on expansion in Asia, particularly China, over the last 10 years, the maison is now investing in the United States, a country with which it has maintained a strong connection since its founding in 1858. “The United States has always held a very special place in the history of our House,” commented Hélène Poulit-Duquesne, CEO of Boucheron.
The new boutique on Madison Avenue is a significant addition to Boucheron’s global network, which now reaches 97 stores worldwide. The boutique’s interior design features stunning straw marquetry panels made by Lison de Caunes workshops [[3]]. The opening of this boutique has been eagerly anticipated, as noted by Instagram user jillnewman, who posted, “After 160 years, Boucheron finally opened a New York boutique! We’ve been waiting” [[1]].
To celebrate the opening of the new New York space, Boucheron is presenting “Or Bleu”, its new Carte Blanche High Jewelry collection, and the world premiere in the United States of its latest jewelry innovation, “Quatre 5D Memory”. This boutique marks the beginning of Boucheron’s expansion plans in America, with upcoming openings planned in Las Vegas, Los Angeles, and Miami.
With its rich history and commitment to luxury and innovation, Boucheron’s new flagship boutique in New York City is set to become a destination for jewelry lovers and connoisseurs alike.
Boucheron Strengthens Presence in the United States with New York Flagship Boutique
On September 11, 2024, French luxury jewelry house Boucheron, part of the Kering group, marked a significant milestone in its 166-year history by opening a 3,800-square-foot flagship boutique on Madison Avenue in New York City. This new boutique strengthens Boucheron’s presence in the United States, where it already has shop-in-shops inside Neiman Marcus, Saks, and Bergdorf Goodman department stores [[2]].
The opening of the New York boutique is a strategic move by Boucheron to consolidate its presence in the North American market. After focusing on expansion in Asia, particularly China, over the last 10 years, the maison is now investing in the United States, a country with which it has maintained a strong connection since its founding in 1858. “The United States has always held a very special place in the history of our House,” commented Hélène Poulit-Duquesne, CEO of Boucheron.
The new boutique on Madison Avenue is a significant addition to Boucheron’s global network, which now reaches 97 stores worldwide. The boutique’s interior design features stunning straw marquetry panels made by Lison de Caunes workshops [[3]]. The opening of this boutique has been eagerly anticipated, as noted by Instagram user jillnewman, who posted, “After 160 years, Boucheron finally opened a New York boutique! We’ve been waiting” [[1]].
To celebrate the opening of the new New York space, Boucheron is presenting “Or Bleu”, its new Carte Blanche High Jewelry collection, and the world premiere in the United States of its latest jewelry innovation, “Quatre 5D Memory”. This boutique marks the beginning of a new chapter in Boucheron’s history, as the brand continues to push the boundaries of high jewelry with its unique vision of emotional, alive, and designed-to-be-worn pieces.
With this new flagship boutique, Boucheron is solidifying its position as a leader in the luxury jewelry industry
