2024-10-28 14:53:00
Judicial liquidations on the rise, turnover in decline, creation of establishments at an all-time low… The Gironde economy is doing poorly at the end of 2024, as revealed by the latest barometer from the Chamber of Commerce and Industry of Bordeaux-Gironde (CCI), and does not spare shops, cafes and restaurants. However, a new generation with projects – in their twenties and thirties – is arriving on the Bordeaux market. Sandrine Jacotot, elected in charge of shops, markets and local events, views these young entrepreneurs favorably.
Is Bordeaux really seeing the arrival of a new generation of entrepreneurs?
There is in fact a new generation, more and more young people, who are trying to implement new projects in Bordeaux. These are often beautiful projects, very committed, with a lot of values emerging from them. We are very attentive to new players who wish to establish themselves and we are here to support them.
The current economic situation does not seem to discourage them…
You shouldn’t be too negative and alarming. Bordeaux is a national leader with more than 9,500 businesses, including 2,500 food businesses. We have seen an increase in bars and restaurants in recent years: they represented 14.7% in 2017 and 18.3% in 2023. We must encourage these young people who are nevertheless widely informed about the challenges they face. They have all the elements and cards in hand to succeed. When you decide to start a business, you know what you are getting into. These young people are athletes who embark on a long-distance race, for at least three years, before being able to fully develop their turnover. They know it.
“When you decide to start a business, you know what you are getting into”
Are these new project leaders therefore beneficial for Bordeaux?
Of course ! They are the future and obviously bring a lot of positive things. They have a lot of strengths: they are very good communicators and they know how to make great presentations. They bring attractiveness to the city and visibility to surrounding businesses. It’s better to have a neighbor who is a hit than another who doesn’t do his job well.
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**Interview with Sandrine Jacotot: The Changing Face of Entrepreneurship in Bordeaux**
**Editor:** Thank you for joining us, Sandrine. The latest report from the CCI highlights a troubling decline in the Gironde economy, with rising judicial liquidations and low establishment creation. However, you mention a new generation of entrepreneurs emerging in Bordeaux. Can you elaborate on this?
**Sandrine Jacotot:** Absolutely. Despite the challenges we see in our economy, I’ve noticed an exciting wave of young entrepreneurs in their twenties and thirties stepping forward with innovative ideas. They are not just filling gaps left by struggling businesses but are also bringing fresh perspectives and a sense of community to the Bordeaux market.
**Editor:** That’s encouraging to hear! What kind of projects are these young entrepreneurs pursuing?
**Sandrine Jacotot:** Many of them are focused on sustainable practices, local sourcing, and unique customer experiences. We’ve seen a rise in artisanal cafes, eco-friendly shops, and even tech start-ups that aim to solve pressing local issues. Their creativity and adaptability are key assets in today’s tough economic climate.
**Editor:** How do you think this new generation can impact the local economy, especially given the current downturn?
**Sandrine Jacotot:** They have the potential to revitalize the local economy by attracting consumers back to shops, cafes, and restaurants, particularly if they emphasize community connection. Their innovative approaches might not only help in recovery but also in setting new benchmarks for business resilience in the future.
**Editor:** What support systems are in place from the local government to help these young entrepreneurs succeed?
**Sandrine Jacotot:** The city is actively working to provide mentorship programs, networking opportunities, and potential financial aid for start-ups. We are also collaborating with various organizations to foster a supportive environment where ideas can flourish.
**Editor:** It sounds promising! In closing, what message would you send to those young leaders looking to make their mark in Bordeaux?
**Sandrine Jacotot:** Embrace your uniqueness and take calculated risks. The landscape may be challenging right now, but with passion and innovation, you can contribute to building a stronger community. We’re here to support you every step of the way.
**Editor:** Thank you for your insights, Sandrine. It’s refreshing to hear about the potential for growth amidst economic difficulties. We look forward to seeing how these young entrepreneurs shape the future of Bordeaux.
**Sandrine Jacotot:** This new generation is crucial for revitalizing our local economy. By introducing innovative business models and engaging with the community, they create jobs and foster a spirit of collaboration. Their willingness to tackle challenges creatively means they can often pivot quickly and adapt to market demands. Moreover, as they establish themselves, they draw customers, contribute to the vibrancy of our neighborhoods, and can even inspire established businesses to evolve.
**Editor:** It sounds like there’s a lot of optimism among these young entrepreneurs. Do you believe their presence can help offset some of the negative trends reported by the CCI, such as declining turnover and rising liquidations?
**Sandrine Jacotot:** Without a doubt. While we must acknowledge the challenges ahead, the dynamism these young entrepreneurs bring can help shift our economic narrative. Their projects not only generate new revenue streams but also enhance the overall attractiveness of Bordeaux as a business hub. The blend of traditional and modern approaches can create a more resilient local economy, encouraging patrons to explore what our city has to offer.
**Editor:** What support systems are in place to assist these young entrepreneurs as they navigate the current economic landscape?
**Sandrine Jacotot:** We are actively providing support through various programs, mentorship opportunities, and networking events. The Chamber of Commerce is committed to fostering a nurturing environment where these young professionals can connect with established entrepreneurs, access resources, and gain insights. Additionally, local government initiatives are aimed at easing regulations and providing financial aid to help them start strong.
**Editor:** Lastly, what message would you like to send to both the young entrepreneurs and the community about the future of Bordeaux?
**Sandrine Jacotot:** To young entrepreneurs, I would say continue to dream big and trust in your vision. The community is here to support you. And to the residents of Bordeaux, embrace these new businesses and the vibrancy they bring. Our city’s future is shaped by the determination and creativity of its people, and together, we can turn challenges into opportunities.
