2023-07-01 07:00:00
As we noted, it’s believed there will be a lot more interaction with NXT and the main roster as WWE CEO Nick Khan hopes to cement the yellow branch as a third major brand for the company. .
The purpose of sending main roster Superstars to NXT is to use those stars to boost ratings and the recent experience with Seth Rollins vying with Bron Breakker for the WWE World Heavyweight Championship, was seen as a huge success. This also applied to Baron Corbin’s rivalry with NXT Champion Carmelo Hayes.
In an update, a new report from the Wrestling Observer adds that another idea behind the tie-ins is to try to acquaint the wider WWE audience with NXT Superstars.
Additionally, officials want to make NXT more unpredictable in the sense that you never know who’s going to show up, which we saw this week with World Champion Rhea Ripley. It also allows them to use wrestlers who don’t do anything on the main roster, like we’ve seen with Dana Brooke and Los Lotharios lately.
And as you know, the company is looking at major NXT titles possibly being defended on WWE PPVs as rumored for SummerSlam which is just around the corner.
WWE officials would be very encouraged by recent NXT hearings.
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