2023-08-06 08:20:33
To maintain your body it is important to practice sport, but another method seems to be more and more successful: l’EMS (electro-myo-stimulation or muscle stimulation by electricity). These are 20-minute sessions, alongside a coach, but above all connected to a machine through electrodes.
Only 20 minutes of effort for a result that would be five to six times more effective than another form of fitness: it was enough to convince Laurence to register. She is one of the 20,000 affiliates of the Body Training Studio chain, which has 26 centers in Belgium.
The advantage of these sessions, for Laurence, is mainly their duration: “Me, I don’t like to run, plus I don’t have time. There, it only lasts twenty minutes. A session reboosts me for several days. It’s great, you release lots of endorphins”she explains.
During her session, Laurence performs a series of exercises dictated by the coach. She is equipped with several electrodes on her arms, belly, buttocks and thighs. The stimulation of muscles by electricity already exists, during physiotherapy sessions for example. Daniel Camus, the channel’s owner, explains that he simply adapted it to sport. “The electrodes will activate the muscles deep within the muscle, this tones and allows faster slimming”he explains.
During the summer and just before, customers flock to test this method which seems revolutionary to them. The chain has regarding 37% more reservations. “People sometimes even come in the morning just before going to the beach”adds the owner.
The chain already has 26 centers in Belgium, others abroad (in the Netherlands or in Spain). It plans to open 24 more by the end of 2024.
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