2023-06-22 11:30:00
Boost Coffee plans to expand its Moroccan network with eight new outlets in the next 18 months, according to World coffee portal. The chain, which entered Morocco in 2021 with a first store in Casablanca followed by a second in 2023, aims to increase its presence in the country, bringing the total number of its brands to ten.
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Boost Coffee intends to grab market share in the country, where it faces competition from established players such as the American Starbucks, the French Paul and Columbus Café & Co, or its compatriot Espresso Lab. According to a report by the agency Fitch Solutions, Morocco is the second largest retail market for coffee in the Middle East and North Africa (MENA) region, with a total turnover of 1, $3 billion for coffee products in 2022.
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