2023-04-17 17:05:00
Disappeared for more than ten years (in 2012 exactly), Bonux laundry detergent is back. As a reminder, the brand was launched in 1958 by the American group Procter&Gamble. She had made a name for herself for decades with the little gift that was inside every package.
The Heritage star-up is bringing Bonux laundry detergent up to date, reports the Courrier-Picard. This French SME is surfing “on the marketing trend of vintage and nostalgia”, explains BFM Business. It is also the owner of heritage brands such as O’Cedar, Minidou, Baranne, Vigor, Miror, Décap’Four, Terra.
Let the most nostalgic be reassured: Bonux will always have its gift. The brand was also nicknamed “the laundry with 500 gifts”. “But the new objects today want to be eco-responsible”, specifies the Parisian. In other words, no more plastic toys.
For the moment, the new version of Bonux is available on the shelves of the Leclerc store in Moisselles, in Val d’Oise. Distribution should become widespread in the coming months.
1681755680
#disappeared #supermarkets #years #mythical #product #shelves #France #photo