the CEOChief executive officeror executive director.”>1 da disney Bob Igerhas a long-standing relationship with the Apple — starting with the fact that he was one of the members of the company’s board of directors between 2011 and 2019.
Of course, with that, he had contact with some of the most important people at Apple — one of them being the company’s former CEO, Steve Jobs. Now, in an interview with the magazine TIME — which enshrined him as one of the most influential people in the world in 2023 — Iger said he was inspired by the late co-founder of Apple to return to the position of executive director of Disney, earlier this year.
Just as Steve Jobs left Apple (or rather was fired) in 1985 — after a long power struggle with the company’s board and then-CEO John Sculley — and then came back to rescue it, in 1997 Iger retired. from Disney (in late 2021) but was hired again to oversee the company during a turbulent time.
The person I think about the most, who I’ve been lucky enough to observe closely, is Steve Jobs. He was brought back to a company he had founded — very different circumstances. But talking to him when I did and reflecting on what his experiences were made me learn a lot from it. One is that when you’re brought back and you agree to come back, you have to do it with unbelievable enthusiasm and without an ounce of hesitation. And then you have to know very quickly what you’re expected to accomplish and what you can accomplish. And then do it with incredible resolution, incredible zeal, and incredible energy.
Reflecting on his own work, the executive also recalled how Jobs managed to boost the Pixar — which only survived, in part, thanks to the dedication and (mainly) investments of the co-founder of Maçã — bringing new elements and, even so, maintaining the essence of the studio.
What really made Steve’s heart sing, as he said, was a combination of great creativity with great technology, and you look at Pixar and what they’ve done and that combination has allowed them to stay relevant without changing any storytelling value.
It forces discipline and focus. [Você] take a company focused on creativity and apply technology the way that Pixar did, and all of a sudden you end up with this combination that Steve Jobs talked about.
On the reasons that made Disney rehire him as CEO, Iger highlighted the company’s delicate moment, a self-imposed demand to cut US$ 5.5 billion from the annual budget.
I was brought back for a reason. The company had gone through a very difficult period, made worse by the global pandemic, and more than anything, the company needed stability.
Cutting costs isn’t necessarily someone’s favorite thing about running a business. It needs to be done often, especially when conditions change, [mas] it’s not the easiest thing in the world to accomplish.
The full interview is available on this page and is certainly worth reading.
via AppleInsider