Forget the statue of Guy Lafleur: it is a statue paying homage to Bob Gratton that must be erected!
And it presses!
THEY HAVE IT!
Because Bob Gratton is the idol of modern Quebecers, nay, his patron saint!
Accommodating, good guy, good dough, kind, not fond of making waves, and above all, ambitious, open, uncomplicated.
A salesperson welcomes me in English in a business? I will speak English!
After all, it’s 2022, not 1972!
We must not close ourselves to the rest of the world, on the contrary, we must open up!
Unleash folklore and furry capines on me!
We are in the era of the internet and the metaverse!
When Anie Rouleau launched her fragrance-free body and household products business in 2016, do you know what she called it?
The Unscented Company !
Yes, mister !
What does it matter if the French language has always been associated with everything related to perfumes, fashion and luxury products!
What does it matter if the millionaires of Tokyo are quite happy to put their mouths in potholes to pronounce the words “Louis Vuitton”, “Hermès”, “Lancôme” and “Cartier”!
And if millions of people around the world (from Shanghai to New Delhi and from Vegas to Santiago) learned to say “Yves Saint-Laurent”, “Jean-Paul Gaultier”, “Christian Dior”, “Christian Louboutin” and “Givenchy” – without forgetting “Bordeaux”, “Bourgogne”, “Sancerre” and “Pouilly-Fumé”!
We have adopted an international name!
We will not remain a small local company like Le Cirque du Soleil, which refused to anglicize its name, oh no!
We will shine!
We are going to expand!
We’re gonna make it !
The sky is the limit with The Unscented Company !
We can smell the success all around, baby !
- Listen to Richard Martineau’s editorial broadcast live every day at 8 a.m. 30 via OLD radio :
THINK BIG !
If you can’t beat them, join them !
What’s the point of shutting yourself up in your little patch of sand?
As Charlebois sang:
“I no longer sing in Creole/Never again sing in Creole/Country too small, to earn a living…”
Besides, that’s why we give English-sounding names to our children!
So that the world becomes their playground! So that the world will become their oyster !
Remember Michel Chartrand’s tirade:
“The French Canadian wakes up in Dominion Textile sheets, he goes to the sink, it’s Crane or American Brass, he takes soap, it’s Procter and Gamble or Lever Brothers, he goes to the table, it’s is bread from Ogilvie Flour Mills, cereal is General Foods, milk is Borden, eggs is Canada Packers, sugar is Saint Lawrence Sugar, he takes the doorknob from General Steel Wares and he doesn’t close it too hard so as not to break the Dominion Glass…”
The famous trade unionist published this famous text in December 1969 in Photo Journal.
He denounced American imperialism.
Today, there is no longer any need for “Amarécans” to colonize us, we do it ourselves!
We are the ones who multiply company names in English!
The placards!
The posters !
We have learned the language from our master, and we are very happy to show him how much progress we have made!