2023-09-05 18:36:43
On January 1, the bpost bank brand will be swallowed up by BNP Paribas Fortis. A much more strategic acquisition than it seems. Between now and the completion of the operation, the 4.8 million individual customers belonging to this new large family will receive a “personalized” proposal from Belgium’s leading banker. Article reserved for subscribers Journalist in the Economy department By Amandine Cloot Published on 09/5/2023 at 20:36 Reading time: 5 min
In January 2024, the customers of BNP Paribas Fortis and bpost bank will form a single, very large family. The post bank was taken over entirely by the country’s leading bank nearly two years ago. The operational merger between the two entities is about to be finalized and the bpost bank brand will soon be a thing of the past.
One big family? Not really, actually. BNP Paribas Fortis, the over-muscled market leader, with a million more customers, is indeed benefiting from this integration – much more strategic than it seems at first sight, it is not only a question of serving its organic growth – to review its customer interaction and pricing model from scratch.
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