München. In an elaborately orchestrated brand campaign, the Bavarian premium car manufacturer BMW is presenting its wide range of fully electric vehicles, which now includes the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX models. The cross-channel campaign focuses its communication on values that have always been associated with the BMW brand: unique dynamism, innovative technologies, unmistakable design and superior driving comfort.
The global campaign, which primarily relies on moving image formats, was launched around a 30-second TV spot, which will also be extended on the brand’s own social media channels – especially YouTube and Instagram – as well as in the various markets with paid media support. The spot invites you to discover the “soul” and character of BMW on a furious journey through the history of the brand. From victories in motorsport to the brand’s unmistakable design language and competence and traditional innovative strength to the consistent transformation to electromobility. The proverbial joy of driving has always been associated with BMW – in this spot it can be experienced in the fully electric models.
The brand spot is further emotionalized by the chart hit “Beautiful Things” by US singer Benson Boone. On Spotify alone, the hit has over 1.3 billion streams and has also been a “trending sound” on the social media platform TikTok for months.
The emotionally charged hero film is flanked by a whole range of other assets. Among other things, five reels were produced that focus on the brand’s core competencies – performance, heritage, innovation, motorsport and community. Additional reels that tell inspiring social media stories about the various fully electric models complete the multi-channel campaign.
“With this emotional campaign, we are celebrating the unmistakable soul of our brand, which has always characterized us and which we have transferred to our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand Management and Product Management. “Because the true essence of BMW is our customers, who experience pure driving pleasure in each of our models.”
In addition to the video content, almost 40 photo assets spectacularly showcase the fully electric models at different times of day and in different locations in a natural environment. The use of atmospheric lighting, which presents the motifs in warm colors and slightly exaggerated contrasts, makes the imagery seem particularly approachable. The exclusive features of the individual models, such as the two-tone paintwork of the BMW i7, are depicted realistically. In addition to numerous individual motifs that illustrate the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3, BMW iX models in a wide variety of constellations clearly show how diverse the selection of vehicles offered by BMW is in all relevant segments.
Is BMW stopping EV production
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München: The Hub of BMW’s Electric Revolution
München, the capital of Bavaria, is home to the prestigious BMW Group, a pioneer in the automotive industry. As the company continues to transform its vehicle production for the next generation of electric vehicles (EVs), München is set to become a hub of electric innovation [1[1[1[1[1[1[1[1].
Recently, BMW launched an elaborate brand campaign to showcase its wide range of fully electric vehicles, including the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3, and BMW iX models. The campaign focuses on the values that have always been associated with the BMW brand: unique dynamism, innovative technologies, unmistakable design, and superior driving comfort.
The global campaign, which primarily relies on moving image formats, was launched around a 30-second TV spot that invites viewers to discover the “soul” and character of BMW on a furious journey through the history of the brand. The spot is further emotionalized by the chart hit “Beautiful Things” by US singer Benson Boone, which has over 1.3 billion streams on Spotify.
In addition to the video content, almost 40 photo assets spectacularly showcase the fully electric models at different times of day and in different locations in a natural environment. The use of atmospheric lighting, which presents the motifs in warm colors and slightly exaggerated contrasts, makes the imagery seem particularly approachable.
BMW’s commitment to electrification is evident in its sales figures, with the company quietly selling a significant number of electric cars [2[2[2[2[2[2[2[2]. As the company continues to transform its production lines for the next generation of EVs, München is set to play a crucial role in this electric revolution.
The city’s rich history, cultural heritage, and innovative spirit make it the perfect hub for BMW’s electric ambitions. As the company celebrates the unmistakable soul of its brand, München is poised to become a beacon of electric innovation, driving the future of transportation forward.
München is more than just a city – it’s the heart of BMW’s electric revolution, where tradition meets innovation, and where the future of transportation is being shaped.
Is BMW stopping EV production
München: The Hub of BMW’s Electric Revolution
München, the capital of Bavaria, is home to the prestigious BMW Group, a pioneer in the automotive industry. As the company continues to transform its vehicle production for the next generation of electric vehicles (EVs), München is set to become a hub of electric innovation [1[1].
Recently, BMW launched an elaborate brand campaign to showcase its wide range of fully electric vehicles, including the BMW i4
