2024-05-05 10:00:00
In 2012, imported cars sold well. German cars are doing particularly well, with BMW, Benz, Audi and VW all posting significantly higher sales than the previous year. However, the head of this project believes that imported cars are expensive and oversold. Isn’t this trend particularly strong with German cars? Aren’t there a lot of people who are forced to wear clogs because of their image? I thought regarding it with Mr. Teru Ishikawa, a car reviewer who is going to test drive imported cars? cars 100 times a year. (This article is a reprint of an article published in the March 10, 2013 issue of “Best Car”)
TEXT/Teru Ishikawa Maya, Editorial Department
■Hybrids and diesel are doing well! What is BMW’s reputation?
BMW Active Hybrid 3 (6.99 million yen): A 6.0-liter direct-injection twin-scroll turbocharged inline-6 engine is combined with an engine, producing a system output of 340 hp. Acceleration time from 0 to 100 km/h is a quick 5.3 seconds
●Doubts regarding BMW
The story began with a comment from a member of the Japanese Car of the Year selection committee.
“The 86/BRZ is a very nice car, but it is still not as good as the BMW 3 Series, which has a car-like character.”
Wait a minute, the 86/BRZ is a car that costs around 2.5 million yen, while the BMW 3 Series (sedan) is a car that costs 4.5 million yen. Isn’t it natural to compare them and say “BMW is better”?
“In addition to gasoline, there are also hybrids, diesels and turbos. They are both advanced and versatile.”
No, no, no, how many models does BMW currently sell? Even if you count the spin-off models separately, the best part is that there are 30 models. If there are fewer car models available, the technology that can be integrated into each car model will be more diverse. Toyota has a range of over 60 models, so there is nothing we can do regarding it because there is less technology integrated into each model!
This is especially common among reviewers and people who consider themselves car geeks, but why is BMW rated so highly? Aren’t they favorites?
＊ ＊ ＊
[Chargé de la planification (ci-après dénommé responsable)]Thank you for answering my questions (mainly mine).
[Teru Ishikawa Maya (ci-après dénommé Teru Maya)]What is this ? And now?
[En charge]Isn’t BMW getting too much praise these days?
[Maya Teru]Well, I guess so… When you actually drive it, it feels like a solid car. The job of journalism is to rate excellent things as “great.”
[En charge]I don’t think it has anything to do with journalism to compare a 2.5 million yen car with a 4.5 million yen car and write that the 4.5 million yen car is best. Ah, these are the 86/BRZ and 3 series.
[Maya Teru]Ah, that’s not really a comparison. Not only does that mean it’s not fair, but it also means it misleads the reader.
[En charge]Is not it !? You should compare it with cars in the same price range.
[Teru Maya]Well, the BMW 3 Series is superior, even compared to its rivals in the same price range.
[En charge]Oh that’s right ?
[Maya Teru]You are one of a kind. BMW, a manufacturer, excels at what is called “selection and concentration”, and we are in an environment where the results of our diligent research over the last 10 years are paying off.
[En charge]I feel like they do everything, like hybrids and diesels…
[Teru Mayata]Regarding hybrids, we have partnered with Toyota only for sport, but for environmental technology. First, they will probably abandon small cars of 2 liters or less and specialize in larger cars.
[En charge]Was it a success?
[Maya Teru]I do. Indeed, the BMW company has been producing luxury sports sedans for many years. You think Subaru’s 4WD and horizontally opposed engines are amazing, right? It is the same.
[En charge]Does it stack?
After all, BMW is an engine manufacturer. Gasoline and diesel engines pair well with turbos and motors.
[Teru Maya]Toyota, Nissan and Honda are highly rated in Germany, and I think BMW should also be highly rated in Japan. But of course, as mentioned above, there are areas of expertise. For example, even if you’re driving in the Tokyo metropolitan area, I don’t think “BMW goodness” matters much.
[En charge]Are you saying it doesn’t matter in Tokyo??
[Teru Maya]It’s a little difficult to understand the “goodness” unless you’re in the speed range of around 100 km/h.
[En charge]Most roads in Japan are difficult to understand!
●Conclusion…Adapted, but difficult to understand in Japan!
BMW i8 (scheduled for release in 2014)… The i8 is a 4-wheel drive plug-in hybrid sports car with a 223 hp 1.5L turbocharged 3-cylinder engine driving the rear wheels and a 131 hp engine driving the front wheels .
●Recent BMW (i.e. in 2012)
– Joint development with Toyota was officially decided on January 24 this year.
– Annual global sales in 2012 reached a record high of 1,845,186 units. Excellent performance with an increase of 10.6% compared to the previous year
・Domestic sales totaled 57,314 units, including MINI, which also saw an increase of around 20%.
・The Series 3, launched in January 2012, is particularly efficient. The Japanese version has a reduced overall width for the Japanese market, and diesel and hybrid models are also available. wins the Japanese Import Car of the Year award
Next page: ■ Has it become synonymous with elegant luxury cars? What is Audi’s reputation?
1714925348
#BMW #Benz #Audi #VW.. #sell #Dont #wear #clogs #Automotive #news #magazine #Car