2023-05-13 04:00:00
the 76th edition of the Cannes Film Festival will take place from May 16 to 27. In accordance with its environmental policy, the Festival has entered into a partnership with BMW for the second consecutive year. The Bavarian manufacturer will thus provide a selection of more than 200 fully electric vehicles. A fleet of vehicles that reflects the wide variety of electric BMW models now available in the luxury segment. The brand will thus present the world premiere of the BMW i7 M70 xDrive, its electric model at the peak of performance. With the BMW iX5 Hydrogen, it will also put its hydrogen technology in the spotlight. Finally, she will surprise us by revealing The Iconan innovative concept of emission-free mobility on the water.
World premiere of the BMW i7 M70 xDrive
BMW is planning the world premiere of the BMW i7 M70 xDrive for the Cannes Film Festival. This is its most efficient electric model. This luxury sedan has an electric motor on the front and rear axles. Motors generating a maximum power of 485 kW (660 hp) and a torque of 1,100 Nm. In addition, a 101.7 kWh battery allows the BMW i7 M70 xDrive to benefit from up to 560 kilometers of autonomy. In addition, the specific suspension technology optimizes dynamics and comfort. A comfort that world film stars will enjoy to go from their palaces to the Palais des Festivals. Before walking the red carpet, they can even watch films on board. The BMW i7 has a 31.3-inch screen that transforms the cabin into a private cinema.
The BMW iX M60 also in the spotlight
In addition to the BMW i7 M70 xDrive, BMW iX M60s will also provide some of the shuttles on La Croisette. The BMW iX M60 is characterized by a modern design, with a clean design language and athletic proportions. Thanks to the body structure and the adjustments of its chassis, it brilliantly succeeds in combining remarkable comfort and sporting performance. It accelerates from 0 to 100 km/h in just 3.8 seconds. An acceleration that remains almost constant up to 250 km/h. Apart from its thrilling dynamic driving characteristics, it also offers a unique experience in the realm of luxury. This is thanks to the warm atmosphere of the interior, its technological innovations concerning automated driving, the user interface and connectivity.
The BMW iX5 Hydrogen also on La Croisette
BMW also wants to show its hydrogen-powered combustion cell technology in Cannes. State-of-the-art technology that offers another path to sustainable mobility in the future. BMW is developing it at its research and innovation center in Munich. Its engineers have worked there in particular to integrate this drive and energy storage technology on the BMW iX5 Hydrogen. A vehicle that will also be part of the fleet made available to the Cannes Film Festival. Generating an output of 125 kW, the fuel cell is one of the central elements of the BMW iX5 Hydrogen. BMW pairs it with an eDrive powertrain of 5th generation and a 170 kW power bank. This driveline develops a maximum power of 295 kW and offers a WLTP range of 504 km.
The Icon, emission-free mobility on the water
BMW has another surprise in store for festival-goers, with the exclusive launch of The Icon at the Port of Cannes. Developed with boatbuilder Tyde, this innovative mobility concept embodies another avant-garde interpretation of luxury. With a future-oriented design and a local emission-free drive system, The Icon presents a progressive interpretation of luxury in the form of responsible pleasure. This watercraft redefines emission-free mobility and integrates travel on water alongside transport on the road. Its first public appearance at the Cannes Film Festival once once more highlights BMW’s global approach. To achieve more sustainable mobility in the world of tomorrow, the BMW Group is working on a variety of solutions. Solutions to meet all of people’s mobility needs, while preserving quality of life.
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