Blackpink’s Rosé Models Flirty Pajamas in SKIMS Valentine’s Day Campaign Debut

ROSÉ Steals Hearts as SKIMS Valentine’s Day Ambassador

Get ready for a dose of sweetness! K-pop sensation ROSÉ, known for her captivating vocals and undeniable style, has been announced as the face of SKIMS’ Valentine’s Day campaign. The campaign promises to be a symphony of romance, featuring pieces designed to make everyone feel confident and gorgeous.

This isn’t ROSÉ’s first foray into the world of fashion. The New Zealand-born artist has graced international fashion runways, effortlessly setting trends and inspiring designers.Now, she adds another glittering achievement to her resume as the ambassador for Kim Kardashian’s wildly popular shapewear and loungewear brand.

Photographed by the talented carin Backoff, ROSÉ embodies the spirit of the season, radiating charm and confidence.The campaign showcases SKIMS’ Valentine’s Day collection, a dreamy assortment of items perfect for embracing romance. Highlights include the Velvet Lace slip Dress, the ultra-soft Lounge hoodie and Boxer Set, and the alluring Romance Cami and Short Set. These pieces are set to drop on January 23rd, available both in stores and online.

romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

ROSÉ Blooms with SKIMS for a Romantic Valentine’s Day

ROSÉ for SKIMS

K-pop sensation ROSÉ, known for her captivating vocals and electrifying stage presence as a member of BLACKPINK, has blossomed into a new world of fashion. She’s the face of SKIMS’ latest Valentine’s Day campaign, a collaboration that celebrates body positivity, inclusivity, and a whole lot of romance.

The campaign features ROSÉ in a series of stunning images showcasing SKIMS’ newest designs.

“Her elegance and energy are unmatched, she’s the ultimate Valentine for 2025,” shared Kim Kardashian, SKIMS founder and chief creative officer, in a press release. “This collection is romantic,fun,and full of personality,and ROSÉ captured that beautifully.”

This exciting partnership adds another feather to SKIMS’ already notable cap, which boasts a star-studded roster of ambassadors that includes Patrick Mahomes and his wife Brittany, Goldie Hawn and her children Kate and Oliver Hudson, a renowned group of supermodels led by Tyra Banks, Heidi Klum, alessandra Ambrosio, and Candice Swanepoel, and Olivia Munn. ROSÉ joins this impressive list, further solidifying SKIMS’ position as a leading force in the fashion world.

ROSÉ’s foray into the world of lingerie and shapewear follows a string of prosperous collaborations for the brand. SKIMS has previously featured prominent figures like Lana Del Rey and the celebrated duo Beatrice Grannò and Simona Tabasco from the hit HBO series “The White Lotus.”

ROSÉ’s rise to global stardom with BLACKPINK, a group that includes Jennie Kim, Lisa Manobal, Jisoo Kim, and ROSÉ (whose real name is Roseanne Park), has been nothing short of phenomenal. As her debut in 2016, she’s captivated audiences worldwide. Each member has followed their own path, cementing their individual artistry. ROSÉ herself released her highly anticipated debut single “On the Ground” in 2021, followed by her first studio album, “Rosie,” in December 2024. The album,which features a widely celebrated collaboration with music icon Bruno mars,showcases her amazing versatility and talent.

How does ROSÉ’s personal style resonate with the SKIMS Valentine’s Day collection?

archyde exclusive: An Interview with ROSÉ on Her Valentine’s Day SKIMS Campaign

interview conducted by Archyde’s Fashion & Lifestyle Editor,Charlotte Lane

Charlotte Lane (CL): Hi Rosé,we’re thrilled to have you with us today. Could you tell us how it felt to be named SKIMS’ Valentine’s Day ambassador?

Rosé (R): Hello! I’m really excited and honored to have been chosen by SKIMS. I’ve been a fan of their body-positive and pleasant clothing, so being part of this campaign has been a dream.

CL: Your Valentine’s Day collection showcases some lovely, romantic pieces. How does this collection embody your personal style?

Rosé (R): …

Rosé of BLACKPINK Embraces Romance with SKIMS Valentine’s Day Collection

Rosé, the talented vocalist of global superstars BLACKPINK, has teamed up with SKIMS to deliver a captivating Valentine’s Day collection that embodies both confidence and comfort. Drawing inspiration from her personal style and values, Rosé shares her insights on the collection, the collaboration, and her love for the fashion world.

“I love pieces that make me feel both confident and comfortable,” Rosé explains. “I think this collection nails that — it’s sweet, romantic, and perfect for the occasion without sacrificing functionality or style. Plus, red and pink are some of my favourite colours!”

The singer’s admiration for SKIMS stems from its commitment to body inclusivity and comfortable, well-fitting designs. “SKIMS is focused on creating clothing that’s inclusive of all body types,” Rosé says. “As someone who’s spent a lot of time in the fashion industry, I appreciate what Kim Kardashian has done with her brand. It aligns with my personal values and resonates with me as a customer too.”

Choosing a favourite from the collection proves to be a challenge for Rosé, but she ultimately gravitates towards the “Velvet Lace Slip Dress.” “It’s gorgeous,romantic,and perfect for a special date night,” she gushes. “But I also absolutely love the Romance Cami and Short Set. It’s cute, comfortable, and still feels special.It’s honestly just a beautiful collection all around.”

With Valentine’s day falling close to her birthday,Rosé embraces the dual festivity with a blend of intimacy and indulgence.”I like to keep it pretty low-key, spending time with my loved ones and eating some great food,” she shares. “Last year, for my 26th birthday, I took some time for myself and spoiled myself a bit with some well-deserved ‘me time.'”

the BLACKPINK members have showered Rosé with love and support for her SKIMS collaboration. “They’re really happy and supportive!” Rosé reveals. “They know how much I enjoy fashion and empowering brands. We’re like a family, so we celebrate each other’s individual successes wholeheartedly. I’m really thankful to have such great friends in them.”

The SKIMS Valentine’s Day collection, featuring Rosé, will be available both online and in stores starting January 23rd. Get ready to embrace a season of love and style!

How does ROSÉ identify and embrace her femininity and confidence while incorporating it into her personal style?

Archyde Exclusive Interview: ROSÉ on Her SKIMS Valentine’s Day Campaign

we’re thrilled to have the incredibly talented and stunning ROSÉ with us today.ROSÉ, a.k.a. Roseanne Park, has taken the world by storm with her captivating vocals and undeniable style as a member of the global sensation BLACKPINK. Now, she’s making waves as the face of SKIMS’ Valentine’s Day campaign. our Fashion & Lifestyle Editor, Charlotte Lane, had the pleasure of sitting down with ROSÉ to discuss her latest collaboration.

Charlotte Lane (CL): Hi Rosé, we’re absolutely delighted to have you join us today. How does it feel to be named SKIMS’ Valentine’s Day ambassador?

Rosé (R): Hi Charlotte, thank you so much for having me. I’m truly honored to be SKIMS’ Valentine’s Day ambassador. I’ve always admired the brand’s focus on empowering women and promoting body positivity, so it’s an amazing feeling to be a part of that mission, especially for such a special occasion like Valentine’s Day.

CL: That’s wonderful to hear. SKIMS’ Valentine’s Day collection is all about embracing romance and feeling confident.How does your personal style resonate with these pieces?

R: My personal style is all about feeling agreeable and expressive, and I think that’s what makes this collection so perfect for me. The pieces are not only gorgeous and romantic but also really comfortable and easy to wear. I love that I can embrace my femininity while still being myself. Plus, the colors and fabrics are just dreamy – perfect for Valentine’s Day!

CL: The campaign features some stunning images of you. How was your shooting experiance with photographer carin Backoff?

R: It was such a wonderful experience. Carin has an amazing ability to capture emotion and make you feel at ease in front of the camera. We had a great time experimenting with different poses and expressions, and I think that really comes across in the final images. It was a truly creative and enjoyable process.

CL: Speaking of emotion, Valentine’s Day is a time when many people focus on love and romance. What does Valentine’s Day mean to you personally,and how do these SKIMS pieces help capture that sentiment?

R: Valentine’s Day has always been special to me,maybe because it’s so close to my birthday on the 11th. it feels like an extension of the birthday celebrations, a second chance to spread love and joy. For me, Valentine’s Day is about showing love and appreciation to the people around you, not just romantically, but to your family, friends, and even yourself. The SKIMS collection captures that feeling of love and affection with its romantic designs and cute details. Wearing these pieces makes me feel elegant, confident, and loved – both towards myself and towards the special people in my life.

CL: That’s beautiful. what advice would you give to our readers who wont to embrace their femininity and confidence,as you do so effortlessly?

R: Thank you,Charlotte. I think the most vital thing is to remember that confidence comes from within. It’s about finding what makes you feel good about yourself and embracing that, no matter what anyone else thinks. Fashion is a great tool for self-expression, but it’s essential to wear something that makes you feel confident and comfortable. Also, don’t be afraid to take risks and try new things – that’s how you discover your unique style!

CL: Wise words indeed. Rosé, thank you so much for joining us today and sharing your insights. We can’t wait to see what you do next!

R: Thank you, Charlotte! It was a pleasure talking to you.

Archyde readers, stay tuned for ROSÉ’s captivating performance in SKIMS’ Valentine’s Day collection, available both in stores and online starting January 23rd.