2023-11-24 06:02:00
C’left ! Black Friday, a day of aggressive promotions from the United States, is hitting French consumers. Who, it seems, wants more, especially in times of inflation. Point delved into the consumption figures. Stunning.
6 billion euros
This is the amount of overall expenditure made by households that day.
70 %
This is the share of Western consumers who plan to make purchases for an average amount of $410, according to the Boston Consulting Group (BCG). A figure which is in line with the Bonial/Opinion Way estimate for France: 416 euros. That is 18 euros more than in 2022, and 116 euros more than in 2021.
607 euros
This is the average amount of spending that men in France plan to spend. They have a marked appetite for high-tech products – more expensive – such as computers, smartphones, televisions and even tablets. Source: Bonial/Opinion Way.
According to a Médiamétrie study for Fevad – the Federation of e-commerce and distance selling –, nine out of ten Internet shoppers plan to take advantage of Black Friday this Friday, November 24, and next Monday of Cyber Monday, days marked by very strong promotions, imported a few years ago from the United States.
288 euros
This is the average amount of spending that women in France plan to make. Source: Bonial/Opinion Way.
43 %
This is the share of French shoppers on Black Friday, now followed by a Cyber Monday of promotions, who say they took advantage of the opportunity last year to buy their Christmas gifts, according to the study Strategy for PwC Network.
22 %
This is the increase in turnover achieved during Black Friday over the last five years. Source: Kantar
5.8 million French people
This is the number of people who took advantage of the last edition of Black Friday on fashion, spending an average of 67 euros. Or 15 million items purchased and 389 million in turnover, which is equivalent to 10% of the turnover achieved in November 2022. Source: Kantar
85 %
This is the share of French people for whom Black Friday rhymes with overconsumption, according to a Crédoc studythe Research Center for the study and observation of living conditions.
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