Greek businesses are taking advantage of the opportunity, in view of the infamous Black Friday as well as the upcoming Cyber Monday, which involves discounts in online stores.
Several businesses have already started advertising Black Friday, which this year falls on November 24, a month before Christmas, and Cyber Monday, on Monday November 27.
It is recalled that according to the legislation in force from the beginning of 2023, any announcement of a price reduction in products that the respective store proceeds with, in sales and offer periods, should be based on the lowest price of the previous 30 days and not on the price who had the product one or even a few days before.
The lowest price of the last month is taken as a reference price and any price reduction that the company decides to make and is written on the product should be made on top of it.
It is worth noting that this year it is not only the chains of electrical and electronic goods that enter the “dance” of offers early on, but also several businesses from the clothing, footwear and household goods sectors have started.
People in the market estimate that the electrical and electronics sector will indulge in a sprint of offers.
What consumers should watch out for
As the big chains and online stores have already started the offers in view of Black Friday and, even more so, Cyber Monday, which follows, the Consumer Ombudsman and the European Consumer Center of Greece are giving instructions to consumers in order not to fall victim to fraud.
Specifically they advise:
- To be careful when registering online for newsletters, with which they are asked to declare their preferences in time for specific products and to be informed earlier about the discounts that will be made on them. In particular, be wary of the personal information they provide through these newsletters, as they are, in essence, a form of electronic marketing and are often used by suppliers to create personalized customer profiles and to carry out personalized promotions that follow them everywhere. while browsing the Internet.
- Separate the real from the virtual offers by doing their own market research long enough in advance for the products they are interested in, combined with the use of special tools available from online product comparison and shopping platforms, which represent the variation over time prices.
- When placing their orders, to give special emphasis and importance, in addition to the price, to other critical information related to the speed of delivery of their products, namely: (a) availability, taking into account in particular obstacles and limitations that, at the international level, affect the production and circulation of the goods, as well as (b) the expected time of shipment of the products through postal providers. The aim is that consumers do not later experience dissatisfaction and disappointment from any excessive and/or undefined waiting times.
- Avoid buying products, even if they are sold at particularly favorable prices, from online stores that have websites of dubious legitimacy, e.g. they do not include complete address and contact information, they contain “dead” links or links in terms of use or privacy protection policies with incoherent content, they channel communication with consumers exclusively through social media applications, such as viber, messenger, etc.
Source: protothema
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