Black Friday in Switzerland: From Its Origins to Current Trends and Deals

2023-11-24 17:51:57

Published on November 24, 2023 at 6:51 p.m. / Modified on November 24, 2023 at 6:57 p.m.

From one day of promotions, we went to two, then “some”, then a week, then several, until sometimes covering the whole month. Born in the United States, where it serves as a boost to merchants following store closures during the Thanksgiving holidays, Black Friday arrived in Switzerland in 2015 through the doors of department stores. It was once once more in full swing on Friday.

At Fnac, “the Black Friday period lasts ten days. Started with private sales for our members, it will end with the traditional Cyber ​​Monday on the online sales site,” indicates its spokesperson for Switzerland. At Manor, a pioneer of the event in Switzerland and which has extended the opening hours of several stores since Thursday for the occasion, “the provisional results are positive, both online and offline,” announces a spokesperson .

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